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Non-Tech : Iomega Thread without Iomega -- Ignore unavailable to you. Want to Upgrade?

To: Bob B. who wrote (5898)	1/16/1999 4:33:00 AM
From: Reseller	Read Replies (3) \| Respond to of 10072

Bob >>Sound likes desperation time at Imation!<< They're doing the only thing that they can, It's a Suicide Run, if you can't sell em you might as well give em away. My guess is that they've got a boatload of drives and the only way they'll turn is at bargain prices, they can't keep warehousing them. It's evident that no one's buying volumes of them, all anyone has to do is visit any major retailer to realize their market share. When I see a $49.00 Ls-120 advertised I keep in mind that every one involved in the distribution, the retailer, the shipper and the manufacturer are making money from these drives, Imation's paying the bill. At one point I was concerned with Imation, they had sold one of their divisions, ( I believe to Kodak ) and had a pile of cash which they promptly applied to their debts. This was a telling sigh of their position in the drive business. They weren't ramping for expansion but applied their cash to the best investment that they could, their debt. Imation really wasn't the innovator, they're not the developer the Ls-120 but instead a media company that ended up with the Ls-120 because the company that was making them went bankrupt ( O.R Technologies ),it makes sense that they would be stalling in this fast moving Hi Tech Industry JMO Regards Reseller