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Technology Stocks : DoubleClick Inc (DCLK) -- Ignore unavailable to you. Want to Upgrade?

To: Mohan Marette who wrote (602)	1/20/1999 8:44:00 AM
From: Mazman	Respond to of 2902

08:33 ET DoubleClick Inc. (DCLK) 87 15/16: Leading Internet advertising solutions concern reports Q4 a loss of $0.25 a share, a penny narrower than the First Call estimate, vs year-ago loss of $0.33 a share; revenues rose 167% to $29.1 mln. DCLK shares indicated 7 points higher.

To: Mohan Marette who wrote (602)	1/20/1999 8:51:00 AM
From: Mazman	Read Replies (1) \| Respond to of 2902

DoubleClick Keeps Major Account, Reports Loss Narrowed in Quarter By ANDREA PETERSEN Staff Reporter of THE WALL STREET JOURNAL NEW YORK -- DoubleClick Inc. can breathe now. The Internet advertising shop said it renewed an important deal with Compaq Computer Corp.'s AltaVista to handle the popular search engine's advertising sales and management for the next three years. The agreement is critical because AltaVista is DoubleClick's biggest account -- the relationship accounted for 44% of DoubleClick's revenue last quarter. DoubleClick also said its fourth-quarter net loss widened 19% to $4.4 million from $3.7 million a year earlier. The loss per diluted share narrowed 24% to 25 cents from 33 cents a year earlier. The discrepency between the net and per-share numbers is the result of a secondary offering the company completed last month, which increased its shares outstanding. The fourth-quarter loss was a penny smaller than a consensus estimate of analysts surveyed by First Call. In Nasdaq Stock Market trading, DoubleClick shares jumped $15.75, or 22%, to $87.9375. "People are spending more money online, so now virtually every major advertiser is online," said Kevin O'Connor, DoubleClick's chief executive officer. "We're showing that the Internet advertising industry is alive and well." The company said revenue more than doubled to $29.1 million from $10.9 million the year earlier. The company said advertising sales were particularly strong in its overseas operations, rising 64% to $4.1 million during the fourth quarter. DoubleClick sells banner advertising space on a network of more than 1,300 Web sites. But well-trafficked and high-profile sites such as AltaVista are important because they lure advertisers to the entire network. "The anchor of any media plan is always buying on a portal," said Evan Neufeld, a senior analyst at Jupiter Communications, a New York-based Internet-research firm. "DoubleClick stays in business by offering a portal and other inventory to fill it out." (The Wall Street Journal Interactive Edition uses DoubleClick technology, but it is not a member of the DoubleClick advertising network.) But Mr. Neufeld warned that DoubleClick's reliance on AltaVista is potentially dangerous. "DoubleClick's whole rap has been that they have multiple revenue streams," he said. "But I think the onus is on them to show that is actually the case."