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Technology Stocks : TAVA Technologies (TAVA-NASDAQ) -- Ignore unavailable to you. Want to Upgrade?

To: Manzanillo who wrote (26872)	1/21/1999 2:16:00 PM
From: S.C. Barnard	Read Replies (1) \| Respond to of 31646

To ALL: does Jj dodge PR on purpose? TIA

To: Manzanillo who wrote (26872)	1/21/1999 3:12:00 PM
From: JDN	Respond to of 31646

Dear Manzanillo: Yes, of course you are right. I must have been asleep at the wheel earlier. JDN

To: Manzanillo who wrote (26872)	1/21/1999 4:41:00 PM
From: JSI	Read Replies (1) \| Respond to of 31646

<<I am international marketing director for my company and I do not get involved in press releases or anything else not directly related to marketing the company's products outside of the U.S.<<>> I think that this is a fine line. Branding is a big part of marketing, and branding, whether product related or investor related is the responsibility of marketing. "A brand is a promise, it says something about what you are going to deliver to your customers" Wall Street Journal, February 26, 1997 "The number 1 brand holds a 10% price premium over the number 2 brand, and a 40% premium over all the rest" Los Angles Times, July 18, 1996. Without branding, you can't have recognition, without recognition you can't have interest, without interest, you don't have momentum, etc., etc., etc.. I'm not disagreeing with your job functions, just suggesting that they may be a little myopic. I believe that if you were to look at marketing as a whole, and not from just one section you can see that it is a combined effort, with marketing playing key role. How does this relate to TAVA: Well, IR seems to be non-existent, and I can't remember the last time they releases anything related to the company, products, etc, so marketing should pick up the slack. << TAVA's problem is in reaching the investment community and the analysts, not their potential customers. They have more customers than they can handle but very few investors or analyst that follows the stock. And that is the work of their IR people, not their marketing director.>>> IR does not develop relationships with editors. IR can't have bylines placed, IR doesn't set up interviews with the press. This is definitely the job of Marketing. JSI