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Technology Stocks : Compaq -- Ignore unavailable to you. Want to Upgrade?

To: Yargnad who wrote (44596)	1/21/1999 5:33:00 PM
From: Elwood P. Dowd	Read Replies (3) \| Respond to of 97611

Seems like this outfit shoulda partnered with GTW! jajajaja El ...... ............ SOURCE: The Media Farm, Inc. The Media Farm and Compaq Leverage Novel Software Approach to Increase Customer Satisfaction DALLAS, Jan. 21 /PRNewswire/ -- Compaq Computer Corporation (NYSE: CPQ - news) today confirmed successful results from an innovative software licensing program launched in the United Kingdom (UK). Compaq employed The Media Farm, Inc., the leading provider of software licensing, product promotion and customer retention services to Fortune 500 corporations, to select test and license the new software for the consumer PC market used in the program. In 1997, The Media Farm helped Compaq become the first major PC manufacturer to launch a ''software choice'' program. Based on its initial success even in a slowing UK PC market, Compaq expanded this novel program into multiple European countries in 1998. The customer choice program allows consumers who purchase a Compaq computer to choose additional software packages that fit their needs. In addition, they are also offered other software choices at substantial savings. ''The Media Farm's innovative software choice program successfully increased demand and end-user satisfaction of our Presario PC products,'' said Hamish Haynes, director of Compaq's consumer business unit in the UK. ''We decided to extend our relationship with The Media Farm because their customer choice licensing program increased additional customer registration as part of the software redemption process. The resulting data is highly valuable for use in current and future direct marketing activities that could provide Compaq with incremental revenue.'' ''Our customer choice model helped Compaq reduce product costs, dramatically improved time-to-market and differentiated their products -- all resulting in additional customer demand and satisfaction,'' said Tom Kirkwood, European sales and marketing director for The Media Farm. ''We provided Compaq with a unique turn-key solution that helped increase Compaq's brand equity at the point of sale.'' ''Our work with Compaq during the past two years has validated that our 'customer choice' model delivers superior benefit for both PC manufacturers as well as PC consumers,'' said Steve Patti, president of The Media Farm. ''The Compaq results, combined with the launch of our MediaToll(TM) content delivery system, has produced similar arrangements with other leading PC and peripheral manufacturers for 1999.'' Founded in 1996, The Media Farm provides a broad array of software marketing and promotions services to major global corporations, including Acer, Brother, Hewlett-Packard, Dell Computer, Epson America, Ingram Micro, 3Com and Toshiba. The company is headquartered in Dallas, TX, and has offices worldwide. Visit the company's website at www.themediafarm.com.