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Non-Tech : Ameritrade -- Ignore unavailable to you. Want to Upgrade?

To: Colin Cody who wrote (425)	1/24/1999 2:50:00 AM
From: RON BL	Read Replies (3) \| Respond to of 513

Picked this off of the Yahoo board. It throws cold water on the shorts. " I hate to throw cold water on all of you shorts, but the earnings this company posted were incredible. I see how desperate you all are getting now that we have positive earnings, incredible account growth, and a bright future ahead for this company. And for months now you have been trying to scare investors will the "people are leaving this company in droves" theory, but the report dashes that as well; "The 54,000 new accounts opened in the quarter, acquired at an average cost of under $180 per account, brought the total core discount brokerage accounts to 354,000. Account attrition during the quarter was a modest 6,000 accounts." What this means for you newbie shorts is we only lost one account out of every 59, hardly a mass exodus as you all claim. And accounts over-all GREW by 18%, meaning Ameritrade barely felt the departure. No, 99% of Ameritrade customers are much happier than what is alledged in here. But the real scary thing about this is that this growth happened BEFORE Christmas!!!! Yes, that is right--BEFORE Christmas!!!! Why???? Well, it is quite simple. People were busy with the holidays and were spending more on gifts, but still found the time to open an account with Ameritrade. Guess what happens now. All of those Christmas PC's are being hooked up to the internet and will be looking to open even MORE accounts. The Christmas spending is over, so they have even MORE to invest now. Christmas should give us a whole new spurt in growth, so that is one reason why we had an uptick in this stock. Also, buying and selling stocks is fun, [although most of you seem to sound miserable--moral of the story--don't short quality]. And the fact that Ameritrade is having to spend less on advertising for each new account they open is a major sign of the strength in this company. When the system is finally perfected, and they really spend heavily on advertising, new accounts will EXPLODE beyond the 600 new ones they open up now. Yes, that is right. This company is opening up 600 new accounts every day, while only losing 10 total. That is it in a nutshell. So you shorts better think about this carefully, because you are commiting financial suicide otherwise!!! AMTD to $100!!! "