To: maurice18 who wrote (263 ) 1/24/1999 11:25:00 AM From: PartyTime Respond to of 2003
Maurice, BrandsForLess (BFL) is now using money from venture capital backers of ZuluGroup.com, the new Delaware incorporation, to fund its advertising campaign. How do you think BFL became the 9th-highest advertising spender over the Christmas holiday? (see Internet.com and header above) Why is BFL's Super Bowl promotion now sported on The Sporting News and other nice places? Money made it happen! Where'd it come from? If BFL were looking to get bought, you couldn't realistically expect a cash-strapped company to come up with that kind of cash for an advertising campaign, could ya? So it was the combination of stock and cash which got BFL on board. And I submit BFL knew it needed capital infusion in order to help attain market position over the eight-billion dollar holiday spending spree. Also, Maurice, you really do need to read the SEC filings referenced to you earlier. Remember, ESVS mustn't only be compatible with Zulu-tek's technology, but there could also be an attraction as an investment partner, to help raise necessary funding down the road, for building an entire new strategy. So comments that have said ESVS brings nothing to the table could well prove ridiculous. To anyone who would say that, I say: Do you know they don't? ESVS has a Nasdaq relisting appeal set for March. As a business entity, ESVS will appear as a completely different company, a strengthened one and one much different than the one which was delisted. This appeal--based on capital structure, leadership and business plan--has merit to succeed. So look deeper, Maurice, and don't get snookered like we got snookered by the Negheads on the subject of Zulu closing SIM's European operations. Remember, this is advertising. And advertising foes certainly can be well-versed and, above all, they would know how to manipulate words into ideas so as to create certain impressions. I admit, I got snookered. For most of the past year I've been believing it was a bad move for Zulu to shut the European operations down. But from reading recent reports about European Internet advertising difficulties, in retrospect, that particular cost-cutting move can only be seen as brilliant. Defuncting the SIM-created European offices saved money. But hello to disgruntlement. In any event, here are some comments from Europe and some of my own commentary:post.messages.yahoo.com @m2.yahoo.compost.messages.yahoo.com @m2.yahoo.compost.messages.yahoo.com @m2.yahoo.compost.messages.yahoo.com @m2.yahoo.com