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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: Victor Lazlo who wrote (36366)	1/24/1999 3:17:00 PM
From: KeepItSimple	Read Replies (2) \| Respond to of 164684

>they think they can evaluate how price-sensitive customers are. The results then >determine what price the customer gets. The second anyone actually tries to get away with this, there will be a software 'cookie' hack that will instantly give every user the lowest price. I can guarantee you the first company to try this sort of stunt will be torn apart. This kind of activity would probably be deemed illegal if someone tried it in real-world retailing. "Hey, here comes a guy who is really hungry- we just scanned his wallet when he walked through the door and know he'll pay 20 bucks for Wonderbread!" "Hey, here comes a rich white guy, your price for the latest Tom Clancey novel is only 59 dollars!"

To: Victor Lazlo who wrote (36366)	1/24/1999 5:09:00 PM
From: Glenn D. Rudolph	Read Replies (3) \| Respond to of 164684

Intersting, Michelle. Also, I have read that amzn and other co's on the net have been using artificial intelligence to price the same products differently to different customers. By analyzing a customer's clickstream data, or browsing trail, they think they can evaluate how price-sensitive customers are. The results then determine what price the customer gets. Victor, I do see the light now. The online database is far superior. There is not only the artificial intelligence you mentioned. Michelle is an animal lover so one can extrapolate that she likely visits the zoo often and probably has pets. The traditional brick and mortar stores cannot figure this out. Michelle goes into a brick and mortar pet store and buys a pet. The stores has no clue that Michelle likes pets or may need pet food. The best they can do is direct mail her an advertisement to buy another pet <VBG> I do not believe so. This story is becomming more the land of OZ with each passing day. Glenn