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To: KeepItSimple who wrote (36373)1/24/1999 3:22:00 PM
From: Victor Lazlo  Read Replies (1) | Respond to of 164684
 
<< The second anyone actually tries to get away with this, there will be a software 'cookie' hack that will instantly give every user the lowest price. I can guarantee you the first company to try this sort of stunt will be torn apart. >>

KIS, AMZN's been doing it.

<<This kind of activity would probably be deemed illegal if someone tried it in real-world retailing.>>

The airlines have been doing this (price discrimination) for years.



To: KeepItSimple who wrote (36373)1/24/1999 7:47:00 PM
From: Glenn D. Rudolph  Respond to of 164684
 
The Internet Capitalist
SG Cowen Internet Research
12
All-in, operating expenses grew 23%
sequentially against a 40% sequential top line
growth rate, suggesting that Yahoo! was able to
keep within their earlier operating expense
model while clearly over-delivering on the top-line.
These productivity levels are all the more
impressive in light of the growth in headcount
(from 673 to 803, a 19% advance) in the
quarter.
Once again, we think its imperative for
investors to understand the enormity of what
has taken place here; sustained, sequential
increases in profitability like these are what
makes us so bullish on this company's
prospects over time and makes it so difficult to
accurately determine just how much net
income Yahoo! could generate a few years out.
With such rapid increases in revenue and
margins (a double whammy if we've ever seen
one), it's no wonder that the Street has taken
Yahoo!'s valuation up as far and as fast as they
have this past quarter. With Q4 results like
that, it is possible (though we haven't said
likely) that many of the most optimistic
estimates for profitability are within both reach
and reason.
Traditional Financial Metrics Delight…
Yahoo! has $482 million in cash on the
balance sheet, having grown that figure some
$50mm in Q4 thanks to nicely positive cash
flow. Operating cash flow in the quarter was
an amazing $31 million. DSOs are so low it's
laughable (this is the 11th consecutive
decline); they decline to 30 days from
September's 34 days. Deferred revenue on the
balance sheet increased some 27% sequentially
to $38 million (up from $30 million). Because
this deferred revenue number only includes
invoiced revenue, our confidence in our
revenue estimates going forward is extremely
high.
Guidance Was Positive; Q/Q Growth In Q1…
Though some caution about seasonality made
its way into management's remarks (as they
have for the last few years after Q4), official
guidance was for a sequential increase in
revenue, an increase in S&M and R&D in %-of-
revenue terms (the latter aggressively), and
continued increase in G&A. Though spending
was kept in tight check in this quarter, Yahoo!
rightly wants to maintain the flexibility to
increase any of their expense lines if
conditions warrant, a request that seems
wholly prudent to us given the upcoming
efforts by Disney and NBC in this space.
Though we strained to get the management
team to suggest that they are approaching a
size that some marketing spending efficiencies
could help bring that 40%+ S&M number (as
% of revenue) down to lower levels, they
believe (as we do) that the launch of Go.com
(Disney/Infoseek) and spending on Snap!
(NBC/CNET) could increase the dollars
necessary to maintain Yahoo!'s brand with the
30mm+ new users expected to come onto the
Web in 1999.
Op Margin Guidance Remains 30-36%…
Once again, management suggested that their
long term operating margin guidance of 30-
36% remains intact until 2000. Our model
reflects this guidance because we believe that
the single biggest wildcard in the model is
sales and marketing; we are hard pressed to
believe that Disney and NBC can enter this
space, spend heavily on branding and traffic
acquisition and not have some impact the
media and marketing costs of the other portal
players. For now, we're giving Yahoo! the
space it needs to spend these monies, though
we add emphatically that once real scale is
achieved and the power of increasing returns
start to significantly impact Yahoo!, we could
see much lower S&M spending by Yahoo!
…But The Market Already Understands That.
Yahoo!'s Potential Margins Are Much Higher