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Non-Tech : PERFUMANIA.COM . . PRFM . . .FOR LONGS ONLY -- Ignore unavailable to you. Want to Upgrade?

To: Bo Le who wrote (1636)	2/1/1999 2:23:00 PM
From: Sean Rieber	Read Replies (2) \| Respond to of 2489

Do you realize the reason that SME is where it is? I owned several thousand shares a while back at 2 but got a gut feeling and sold at 2 1/4. SME is where it is because it missed a 13 million dollar interest payment. You don't miss payments like that. Remember, that was just interest, no principal. Sure, PRFM lost some money but they haven't missed major payments like that and they haven't been around as long as Service Merchandise. PRFM is in a niche market and we all know the markup on perfume is big. Service Merchandise is competing with so many types of companies. I used to like the store but that pickup counter type business hurt them. I realize that they did away with it but so many people hated it that it takes time to win them back. The store near my town never has more than 20 cars in the lot. So, please compare apples to apples. Oranges are a completely different fruit.