To: Jeffrey P who wrote (10465 ) 2/3/1999 9:04:00 PM From: Michael Madden Read Replies (2) | Respond to of 16960
TDFX/STBI has a good shot at winning OEMs. There was one thing in the CC summaries I have read here that has gotten me thinking. Ballard implied that Creative dropped the ball on the OEM deal with Gateway but that TDFX's relationship with Gateway was still good. In other words, Creative failed to supply Gateway with sufficient boards. But, Gateway was still impressed with the Banshee's performance. Too often, we focus on who has the best technology. But OEMs have other concerns that are equally if not more important: supply, stability, and support. What good is selecting a card if you can get enough for all the computers you ship? Why take chances on a new technology whose stability is untested? After all, end-user support is a large and sometimes unpredictable cost in money and reputation. Is the supplier going to help you integrate the graphics card into your product and will they help you solve customer complaints in a timely manner? One of the reasons that STBI and ATI have been so successful in the OEM market place, particularly with large OEMs, is that they pay attention to supply, stability, and support. If given a choice between selecting a TNT card from Creative and selecting a Voodoo3 card from STBI, which do you think Dell would pick? Unless the technology gap between the graphics chips or their price was large, Dell will go the supplier they trust. (This is not to say I expect Dell to start using TDFX cards; they also have a good relationship with ATI and could easily select the Rage128.) STBI has a good reputation in the industry and that will guarantee OEM wins. I'm more worried about the future of NVIDIA than of TDFX. Whose going to champion their chip in the OEM market now that STBI is gone?