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Microcap & Penny Stocks : Wrapsters, Inc (OTC BB: WRAP) Corp. Profile and Discussion -- Ignore unavailable to you. Want to Upgrade?

To: Micropicker who wrote (4)	2/2/1999 3:34:00 PM
From: puzzlecraft	Read Replies (1) \| Respond to of 51

Micropicker.... What has me interested in this company are two things: 1) The management. The following is from their publicist: Thomas E. Metzger, FMP President Mr. Metzger has an extensive background in the restaurant business serving as: President - Kenny Rogers Roasters VP Operations - Boston Market's Mid Atlantic region Chief Operating Officer - Cinnabon World Famous Cinnamon Rolls VP Operations - Wendy's Clyde E. Culp, III Director/Consultant Mr. Culp's record in the hospitality industry includes: President - Long John Silver's President - Embassy Suites President - Po Folks restaurants President - DavCo Foods, Inc. (largest Wendy's franchisee) William J. Gallagher Director Mr. Gallagher's successful track record in the financial and restaurant industries includes: President - Jagbanc Capital, (Merchant Banking) Vice President - Kemper Securities CEO - WaterMarc Food Mgt. CEO - Harvest Restaurant Group This is quite a group for a tiny co.. Looks like they are thinking big. 2) I had a conversation with Mr. Metzger, president and he said one thing Wrapster's figured out was how to make the wraps quickly. This is still an early-stage company and the risks are high, while the payoff for major success should be substantial (just like Greenspan said about the internet "lottery" stocks). Anyway, I plan to hold my small position for the long term. John

To: Micropicker who wrote (4)	2/3/1999 10:58:00 AM
From: WRAP_IR	Read Replies (1) \| Respond to of 51

Micropicker -- thanks for your posts. While most restaurant concepts can easily enter the wrap sandwich market, there are only a few that can make the product line profitable. Wrapsters operation has three major differentiating features that should give the company significant competitive advantages: 1. Low entry cost – the cost to develop the Wrapsters concept is small. This allows an operator to become profitable and recapture the initial investment relatively easily. 2. Time and Efficiency - The preparation time for a Wrapsters sandwich is significantly shorter than its competitors. This translates into a higher sales per hour and lower labor cost – again, resulting in a more profitable operation. 3. Food Cost – Wrapsters does not require a large number of proprietary food items or extensive preparation time. Wrapsters runs on a 28% food cost, which is lower than its competition. Overall, competition is good. Should Subway decide to expand its national Wrap ad campaign, it will expand the overall awareness of the wrap, resulting in potentially higher sales for Subway and all Wrap sandwich operators. The world-wide demand for wraps is increasing and, like most concepts, the initial flood of entrants is true here as it is in every other concept that pops up. Most will not make it – this is true. It is the companies that are well run and well financed will survive. This, overall, is a positive for Wrapsters. As the industry grows, is also becomes more fragmented, making acquisitions more abundant and priced well. Franchising increases as well due to the increased awareness of the concept. This concept is still in the high growth phase – expansion by Wrapsters, and others, will continue – opening up numerous M&A and franchising options for the company. The company does not initially need to be the dominant player in order to generate significant revenues and grow earnings – it simply needs to be diligent and aggressive.