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Wrapsters, Inc. has retained Visibility Consulting, Inc. for Investor Relations Services for the next twelve months. Below is a Corporate Report that provides additional information on Wrapsters, In. At the bottom of the report, you will find the obligitory disclaimer. For any questions on Wrapsters, please contact Visibility at 407-658-7760, or send a private message. Corporate Report CORPORATE OVERVIEW Wrapsters is in the business of developing and operating restaurants which provide healthier, flavorful food, prepared to satisfy the multicultural appetite of today's diverse population, as well as meet the time constraints of an active lifestyle. The company will be built into a international multi-chain concept in the $100 billion+ fast food industry. Approximately 25 percent of the restaurants will be company owned stores and 75 percent franchised. INDUSTRY OVERVIEW Wrapsters restaurants feature the new food craze — “wraps” — and a healthy offering of fruit smoothies. Wraps appear like huge burritos and, in fact, use low fat flour tortillas. The exciting feature of wraps is that a wide variety of ingredients may be used such as beef, chicken, pesto, vegetables, cheeseburger etc. Smoothies are refreshing healthy drinks made from non-fat yogurts, sorbets, fruits and juices. They are healthy companions to a complete meal. The restaurant industry is huge and continues to show unprecedented growth across the board. The National Restaurant Association estimates that total food service sales for 1998 will be $336.4 billion. The emergence of busy two income families has contributed greatly to this rapid expansion. Parents are working longer and making more money than before — key factors which make a quick, healthy take-out meal more attractive than cooking at home. It is no wonder Americans purchase take-out food 61% more than they did ten years ago, consuming over 4 meals outside of the home per week, driving the home meal replacement sector to over $630 million in annual revenues. KEY INVESTOR POINTS Corporate management ranks among the most experienced in the industry. Wrapsters is capitalizing on a hot new trend — Wrap Sandwiches and Smoothies. The predominant trendline leading the franchise industry is a health conscious society dominated by time-starved, dual income families and an aging population. The company currently operates 4 stores in Virginia and Georgia, and 2 kiosks Miami's Pro Player Stadium. The company has one of the lowest franchising fees in the industry and has received numerous requests for franchise information — both domestically and internationally. Average Wrapsters store generates $400,000 - $600,000 in revenues, resulting in a 44% gross profit margin. GROWTH STRATEGY To develop a chain restaurant, competing in the fast service, low investment segment of the industry, featuring unique great-tasting wraps and smoothies as a meaningful alternative to sandwiches and burgers, Wrapsters is: Creating a base of company stores that will be approximately 25% of the total system. Increase systemwide sales and total stores through mergers/acquistions and strategic alliances on a worldwide basis. Creating a franchising concept that will enable the company to expand into a nationwide presence with a consistent reputation and delivery of great food, served in a fun, family oriented atmosphere. Developing a financial base for the company so an aggressive expansion plan will be provided through operating profits while still creating consistently attractive shareholder returns Continuing to develop the concept, staying innovative and producing an above average rate of return. FRANCHISE INDUSTRY FACTS One out of every three dollars spent in America for goods and services is spent in the franchise business....close to $1 trillion annually. There are more than 600,000 franchises nationally. One out of every 12 businesses in the U.S. is franchised. More than 8,000,000 people work in franchises. A new franchise outlet opens up somewhere in the U.S. every 8 minutes.. Since 1971, less than 5% of franchised outlets failed or were discontinued, in contrast, 65% of total business start-ups fail within 5 years. The “comfort food” segment of the restaurant industry is estimated at $60 billion. MANAGEMENT TEAM Thomas E. Metzger, FMP President Mr. Metzger has an extensive background in the restaurant business serving as: President - Kenny Rogers Roasters VP Operations - Boston Market's Mid Atlantic region Chief Operating Officer - Cinnabon World Famous Cinnamon Rolls VP Operations - Wendy's Clyde E. Culp, III Director/Consultant Mr. Culp's record in the hospitality industry includes: President - Long John Silver's President - Embassy Suites President - Po Folks restaurants President - DavCo Foods, Inc. (largest Wendy's franchisee) William J. Gallagher Director Mr. Gallagher's successful track record in the financial and restaurant industries includes: President - Jagbanc Capital, (Merchant Banking) Vice President - Kemper Securities CEO - WaterMarc Food Mgt. CEO - Harvest Restaurant Group STOCK INFORMATION Industry: Restaurants- Quick Service OTC BB: Symbol: WRAP Share Price Range: $1.25 x $2.875 Shares Outstanding: 8,000,000 Estimated Float: 561,000 Fiscal Year End: December 31 Incorporated: 2-23-96 in Colorado Market Makers: Spencer Edwards, Hill Thompson, Sharp Capital Investor/Broker Relations Visibility Consulting, Inc. 407-658-7760 -- DISCLOSURE/DISCLAIMER -- This report does not provide an analysis of the company's (Wrapster's) financial position and is not a solicitation to buy or sell securities. Wrapsters, Inc. has retained Visibility Consulting, Inc. (VCI) for investor relations and marketing services and has initially paid VCI in the form of fifty thousand free trading shares of the company's common stock, which will be sold by when appropriate (a total of up to two hundred thousand shares can be issued). Information or opinions in this report are presented solely for information purposes, and is not to be construed as investment advice. The stock of Wrapsters may carry a high degree of risk, and investors should fully verify all information with the company and a registered investment advisor prior to investing. Information used in this report has been provided by the company, and is believed to be correct, but is not warranted or guaranteed. Duplication of this report without expressed written permission of Visibility Consulting, Inc. is strictly prohibited. For further information regarding Wrapsters or for free reprints of this report, call Visibility Consulting, Inc. at 1-407-658-7760. --- NEWS STORY ---- Wrapsters Approved to Trade Under Symbol OTC BB:WRAP ATLANTA--(BUSINESS WIRE)--Jan. 10, 1999--Wrapsters, one of the country's most exciting quick service restaurant chains that specializes in gourmet wrap sandwiches, ''Burrito's with Attitude'', using 99% fat free tortillas, and accompanied by a variety of no-fat no-cholesterol fruit smoothies announced today that its common stock is now quoted on the OTC Bulletin Board under the symbol WRAP. Wrapsters is in the business of developing and operating a unique concept which provides healthier, flavorful food, which is viewed as an exciting and compelling alternative to existing fast food outlets. ''With the burger market being completely saturated, as evidenced by McDonalds' (NYSE: MCD - news) recent troubles, wrap restaurants are being seen as the ultimate antidote, offering customers healthier and more diverse eating options and franchisees a more efficient and profitable operation:'' says Craig LaBan, restaurant columnist for Living Magazine. The company's business model calls for rapid nationwide expansion through a system of company-owned stores, franchisees and strategic acquisitions and alliances. The company currently operates 6 stores, two of which have been in Miami's Pro Player Stadium. The company has finalized a strategic relationship with Diversified Foods, Inc., of Cincinnati, OH for the Master Franchise Development Rights for the state of Ohio, which calls for the initial development ten stores in Cincinnati and the sale of additional franchises though out the state. Wrapsters was co-founded in 1996 by the dynamic leadership team of Clyde E. Culp III, whose prior experience includes President/CEO of Long John Silvers, President/CEO of Embassy Suites Hotels, and founder of the world's largest Wendy's (NYSE: WEN - news) franchise in 1975, and Thomas E. Metzger, FMP, whose successful restaurant career includes COO for Cinnabon World Famous Cinnamon Rolls and President/CEO of Kenny Rogers's Roasters. According to Thomas E. Metzger, FMP President of Wrapsters, ''The combination of America's demand for a healthier food alternative and the tremendous operating system that has been implemented, we are confident the company's concept will catch on quickly, creating significant revenues in 1999 and beyond.'' Forward Looking Statements: This news release contains forward looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, which provides a new ''Safe Harbor'' for these types of statements. To the extent statements in this news release involve, without limitation, product development and introduction plans, the company's expectations for growth, estimates of future revenues, earnings, cash flow, franchise sales, balance sheet items, forecasts and/or demand for product and for the industries in which the Company operates or any other guidance on future periods, these statements are forward looking. The Company assumes no obligation to update forward looking statements. For additional information, visit the company's web site at wrapsters.com | ||||||||||||||
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