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To: Carnac who wrote (38794)2/3/1999 6:57:00 PM
From: J Fieb  Read Replies (1) | Respond to of 50808
 
Carnac, INTC + ADI dsp skills=??

ADI's only video encoder is a wavelet based one and I know what you think of those things. Why would they pick ADI and not CUBE who must have more VIDEO dsp capital??Kind of late aren't they?

nalog Devices and Intel to Develop Digital
Signal Processing Technology

Business Wire - February 03, 1999 16:32

SANTA CLARA, Calif.--(BUSINESS WIRE)--Feb. 3, 1999--

Intel and ADI Combine Engineering Resources to Develop New DSP Core
Targeted for Embedded Communication and Computing Devices

Intel Corporation and Analog Devices, Inc. today announced a joint
development agreement to design a digital signal processor (DSP) core
architecture.

The companies will develop a fixed-point, low-power DSP core ideal for
processing video, image, voice, and data in emerging embedded
communication and computing devices.

"With the rapid convergence of digital communications and computing, Intel
decided to invest in a dedicated DSP core that complements our existing
embedded solutions," said Ron Smith, corporate vice president and general
manager of Intel's Computing Enhancement Group. "We sought a
collaborator to expedite achieving this goal, and with their expertise and
experience in DSP technology, Analog Devices fits the bill."

"Intel is widely recognized as being the world's leader in microprocessor
technology," said Jerald G. Fishman, president and CEO, Analog Devices.
"We are delighted by this opportunity to collaborate with them. We believe
that combining Intel's experience in attracting developers with Analog
Devices' record of delivering industry-leading DSP technology will deliver
the platform of choice in the DSP market.

"This development will influence the course of embedded computer,
communications and computing devices for the next millennium."

Under terms of the agreement, Intel and Analog Devices will combine
design engineering teams from both companies into a joint design group
located primarily in Austin, Texas. The team will be dedicated to the design
of a DSP core, programmers' tools, and algorithms necessary to proliferate
third-party development and OEM adoption in vertical and general-purpose
markets.

The joint design group will be formed immediately, and the first core design
is expected to be completed in the second half of 2000. The companies will
collaborate on the core design and separately market and sell products
based on the design.

Digital signal processors are microprocessors optimized for math-intensive,
real-time applications. They are used in a vast array of devices such as
medical imaging, modems, industrial controls, pagers, cellular phones, and
audio and video equipment. These applications use general-purpose chips
or customized chips that feature application-specific software and logic.

About Intel

Intel, the world's largest chip maker, is also a leading manufacturer of
computer, networking and communications products. Additional information
about Intel is available at www.intel.com/pressroom.

About Analog Devices

Analog Devices is a leading supplier of digital signal processing solutions,
including customized, mixed-signal DSPs, general-purpose DSPs, such as
the SHARC(R) family, and embedded DSP solutions. Analog Devices'
DSP technology powers products from more than 10,000 customers
worldwide, and is supported by more than 300 third-party development
tools.

With fiscal 1998 sales of $1.23 billion, Analog Devices (NYSE:ADI) is a
leading manufacturer of precision high-performance integrated circuits used
in analog and digital signal processing applications.

Headquartered in Norwood, Mass., the company employs approximately
7,200 people worldwide and has manufacturing facilities in Massachusetts,
California, North Carolina, Ireland, the Philippines and Taiwan.

Note to Editors: Third party marks and brands are property of their
respective holders. SHARC(R) is a registered trademark of Analog
Devices, Inc.

The answer must be that they want some thing more general purpose

and programmable. They liked the tools that support the SHARC??

But maybe not cheap enough?