To: dougb 1 who wrote (18 ) 2/5/1999 2:15:00 PM From: MoneyBaggs Read Replies (2) | Respond to of 51
Friday February 5, 11:27 am Eastern Time Company Press Release Wrapsters To Roll Out Its Nutritional Supplement's In An Internet E-Commerce Campaign ATLANTA--(BUSINESS WIRE)--Feb. 5, 1999--Wrapsters, Inc. (OTC BB: WRAP) today unveiled a series of initiatives designed to become a leader in the online health and nutritional supplement industry. The Company will extend its existing sales of nutritional supplements by redeveloping its web site to ultimately include Content, Commerce and Community. Wrapster's ''3-C'' approach to delivering a powerful e-commerce initiative will encompass a fully integrated solution to Internet site development. The Company believes that the vast majority of web surfers are looking for sites that provide compelling, informative content, a vast selection of high quality products at competitive prices and a place where interaction and a sense of community is encouraged. ''We intend on going beyond the traditional e-commerce site. It is not enough to place a catalog online and hope for the best. By looking at the recent successes of e-tailers such as Amazon.com (Nasdaq:AMZN - news), content providers such as Broadcast.com (Nasdaq:BCST - news) and community sites such as GeoCities (Nasdaq:GCTY - news), we can provide a place where people can learn, interact and shop. In order to become an industry leader, we must continue to differentiate ourselves from our competition. While we are already experiencing success selling nutritional supplements with our smoothies and juice drinks in our retail locations, we are confident that this site will help us capture additional market share and revenues, giving us the potential to greatly enhance our profit margins.'' According to Thomas E. Metzger, FMP President of Wrapsters, Inc. The Company's plan includes a series of interactive tools to help educate consumers on the proper nutritional supplements for each personal situation. Additionally, the site will provide live Q&A sessions with industry experts as well as access to live conferences and events. The company will also develop an associates program, allowing its franchisees and other e-commerce providers the opportunity to further expand their product lines. It is estimated that the new site will be launched in the second quarter of 1999. During the development phase, the company will be seeking to enter into a number of strategic alliances and acquisitions with product and content suppliers. Currently, Wrapsters is negotiating with a synergistic company that has over 100 retail locations worldwide. ''The Internet is the perfect venue to tap into the $12 billion dollar nutritional supplement market'' states Thomas E. Metzger. ''It is the only way to efficiently deliver a complete nutritional solution. We are committed to becoming a driving force in this arena.'' Wrapsters.com will be joining a growing line of healthcare companies that have joined the e-commerce wave. Studies conducted by the Gartner Group (NYSE:IT - news) and America Online (NYSE:AOL - news) have shown that more than one-third of Internet users go online for health related information, suggesting an enormous potential for online sales. Forward Looking Statements: This news release contains forward looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, which provides a new ''Safe Harbor'' for these types of statements. To the extent statements in this news release involve, without limitation, product development and introduction plans, the company's expectations for growth, estimates of future revenues, earnings, cash flow, franchise sales, balance sheet items, forecasts and/or demand for product and for the industries in which the Company operates or any other guidance on future periods, these statements are forward looking. The Company assumes no obligation to update forward looking statements. For additional information, visit the company's web site at wrapsters.com -------------------------------------------------------------------------------- Contact: Wrapsters, Inc. Thomas E. Metzger, FMP President 770/346-9897 tmetzger@wrapsters.com --------------------------------------------------------------------------------