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Microcap & Penny Stocks : ALFN - Toy Store On The Internet -- Ignore unavailable to you. Want to Upgrade?

To: TGO who wrote (45)	2/7/1999 10:12:00 PM
From: Norms	Respond to of 2136

I will be checking with the company tomorrow on their participation in trade shows this year among other questions. The International Toy Fair Shows take place all over the world during the year. Depending on how they ALFN does at the show, what new releases they might be introducing, interest generated by their new website for both the public and wholesale arena - my price target is closer to $10. My bet is that management with their winning business strategies in Everything a Dollar stores can be winners on the internet. The following shows their Web strategy - no static e-tail site. Alottafun! Toys' strategy for web site traffic will rely heavily on direct-to-the-consumer marketing methods as opposed to the more traditional search engine relationships being exploited by its competitors. ''We intend to tie together purchase of our products with various game and contest promotions related to our toy line,'' noted Michael Porter, Chairman and CEO of Alottafun!, Inc. Although building on toys, the web site will be a fun site appealing to a vast audience. Porter said, ''0ur Web site will showcase our exciting new line of collectible capsule toys. Of course, we will also feature our Hearthside Treasures toy line, our book/toy line, our game/toy line and our candy products. We are positioned to duplicate the sales successes of the European capsule toy market (which is over one billion dollars a year). We are pioneering a unique, innovative and new concept in the toy industry by introducing these toys in the U.S. There is tremendous potential for Alottafun! to flourish in the present toy market with our toy collectibles.'' Porter noted that the U.S. toy industry alone is a 14 billion-dollar industry that is undergoing a tremendous amount of change. ''Kids are becoming more computer literate at a younger and younger age. We are developing a site which will be both technologically friendly to kids and fun-loving adults, provide links to other children-oriented sites and provide a fun place to play games and participate in the fun of collecting.'' Children and adults of all ages visiting the ''fun'' site will have the opportunity to play various games and enter contests that will combine product promotion with product purchase. ''By creating the Alottafun! Interactive World Wide Web site, we can reach out to millions of Internet users to acquaint them with our unique toys and candy, to participate in our promotional activities and form and benefit a global community of people who like to collect and have fun,'' stated Porter. We'll know soon enough. I hope that someone can go to the show and hopefully preview the web site which might be shown there and report back to the thread. Norms :).....Just loving ALFN and EBLD.