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Technology Stocks : Siebel Systems (SEBL) - strong buy? -- Ignore unavailable to you. Want to Upgrade?

To: Mike Buckley who wrote (2560)	2/10/1999 9:22:00 AM
From: seth thomas	Read Replies (1) \| Respond to of 6974

I get it! This was a brilliant master stroke of marketing genius. The idea was to present a commercial so obtuse and so misplaced, everyone would talk about it, thus leveraging the advertising dollar with lots of free press and publicity. This was based on the New Coke model, which some folks think was a giant conspiracy to actually generate hundreds of millions of dollars of PR and press - the idea was to botch the New Coke launch all along, and then get even more international press by bringing back Classic Coke.