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Technology Stocks : DoubleClick Inc (DCLK) -- Ignore unavailable to you. Want to Upgrade?

To: Sanjay Varma who wrote (747)2/16/1999 2:41:00 AM
From: Sanjay Varma  Read Replies (1) | Respond to of 2902
 
Great article about online ad agencies. DCLK is frequently mentioned.
thestandard.com

Here's a quote:
"At DoubleClick, technology-licensing fees accounted for only 10 percent of the $29 million in revenues the company reported in its fourth quarter, but the same fees made up 40 percent of its gross margin. Ryan figures it's only a matter of time before the margins for technology-licensing fees come in line with ad sales."


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