To: BigKNY3 who wrote (7022 ) 2/16/1999 6:48:00 PM From: Anthony Wong Respond to of 9523
Monsanto's Celebrex Prescriptions Near 115,000 in Latest Week Bloomberg News February 16, 1999, 5:18 p.m. ET Monsanto's Celebrex Prescriptions Near 115,000 in Latest Week St. Louis, Feb. 16 (Bloomberg) -- Monsanto Co.'s new arthritis drug Celebrex had almost 115,000 prescriptions filled in the week ended Sunday, NDC Health Information Services said, as doctors quickly adopted a painkiller that seems less likely to cause stomach bleeding than aspirin and ibuprofen. Approved in late December, Celebrex has had one of the most successful U.S. introductions ever for a new medicine, surpassed only by Pfizer Inc.'s anti-impotence pill Viagra, introduced last year, NDC said. Celebrex has already surpassed the success of Warner- Lambert Co.'s cholesterol reducing drug, Lipitor. Its 1997 introduction had been considered the best ever in the U.S. before sales of Viagra started in 1998. In its fourth week on the market, Viagra had 294,000 prescriptions, compared to Celebrex's 115,000. Lipitor had about 23,000 prescriptions in the same period, NDC said. Concerns about ulcers and stomach bleeding with competing drugs will likely make Celebrex a blockbuster with sales eventually topping $1 billion, investors said. Although rare, the side effects of older painkillers such as ibuprofen can be serious, causing an estimated 107,000 hospitalizations and 16,500 deaths a year in the U.S. ''We can use this drug with confidence that as physicians, we are doing no harm,'' to our patients, said Jay Goldstein, an associate professor of medicine at the University of Illinois at Chicago. Monsanto, based in St. Louis, fell 1/2 to close at 46 7/8. Celebrex won U.S. Food and Drug Administration approval in late December. Complications As a gastroenterologist, Goldstein said he is consulted at least once a week on patients with ulcers or stomach bleeding caused by the older painkillers, a class of medicines known as non-steroidal anti-inflammatory drugs, or NSAIDS. ''I see the complications,'' said Goldstein, who helped Monsanto test the drug by enrolling about 200 patients in different studies. ''I've spent many a night in the intensive care unit'' treating patients. Celebrex is the first of a new class of painkillers known as the Cox-2 inhibitors. Merck & Co. could introduce a rival drug, Vioxx, this year. These new drugs appear to work by blocking an enzyme linked to pain and inflammation without hampering a related enzyme that helps protect the stomach from its own acid. NSAIDS, such as aspirin and ibuprofen, interfere with both enzymes, sometimes causing erosions in the stomach's protective lining. ''It's like when you take a divot on the fairway,'' Goldstein said of the holes he's seen in stomach linings. NDC's DirectRx service tracks prescription sales at U.S. pharmacies. NDC Health is a unit of Atlanta-based National Data Corp Although Celebrex has been available since January, Monsanto's Searle drugmaking unit won't start its all-out marketing effort for the drug until Monday. Working with Pfizer Inc. as a partner, Monsanto intends to send salespeople to doctors' offices across the U.S. to promote the new drug. --Kerry Dooley in the Princeton newsroom (609) 279-4016 /mfrnews.com