To: steve harmon - analyst who wrote (221 ) 2/19/1999 12:48:00 AM From: ajunkh Respond to of 4337
Thanks for the reply on SPLN Steve. While they are undeniably fundamental events for the company, do you think the CBS announcements have really been responsible for the rise of the stock, as you infer in the ISR on 2/17? In your 2/17 ISR you state that "...Sportsline (NASDAQ:SPLN) led all stocks in the ISDEX group with 158% pop to $40.125 per share, fueled by TV network CBS upping its stake in the Web-based sports content firm." Although the vote of confidence from CBS was certainly important positive news, does the price history of the stock really bear out the idea that the CBS news was the only or even primary factor that led to the "158% pop"? It seems that the CBS announcement on 2/11 merely moved Sportline back up to where it had closed three days earlier, and it has traded sideways or down ever since. If you look several days further back prior to the announcement, the stock traded higher still! Also, on a more macro level, the trading history shows that the Netscape and Excite deals had more of an immediate impact on the stock price than the CBS deal you refer to. In fact, the other CBS-related announcement back in December that it would exercise existing options to purchase additional shares of SPLN also had a negligible impact on trading in the days surrounding the announcement. Whether logical or not, SPLN investors appear to get more of a jolt out of seeing the sports nexus buddy up to other established Internet brands than they do from seeing evidence of a deepening relationship with a major offline media brand! On the other hand, I do agree wholeheartedly with you that exposure on headline events on CBS television and radio has had immediate and positive impacts on the stock price in the past. I would assume that CBS' broadcast of the NCAA basketball tournament coming up in March will be no different. 2/18/99 37 9/16 39 1/2 40 3/4 36 201,900 2/17/99 40 38 3/4 41 3/8 37 1/2 334,200 2/16/99 40 1/8 42 7/8 43 38 1/2 315,600 2/12/99 41 1/4 39 7/8 43 1/4 39 705,500 2/11/99 40 1/8 39 41 3/8 38 647,900 2/10/99 34 7/8 35 1/8 36 3/4 32 566,100 2/09/99 36 3/8 40 3/4 41 1/2 34 1/2 740,600 2/08/99 41 43 31/32 44 3/8 38 13/16 579,800 2/05/99 42 3/4 41 3/16 44 1/2 39 1,466,500 2/04/99 38 50 1/8 50 1/8 38 1,978,000 2/03/99 50 37 3/8 50 1/2 36 5/16 2,563,800 2/02/99 37 1/8 33 1/8 37 1/2 32 7/8 866,600 2/01/99 34 1/2 35 7/8 36 1/2 33 1/2 585,200 1/29/99 35 7/8 34 1/2 36 3/8 33 1/2 1,565,700 Best, Ajunkh