To: Don Hand who wrote (7200 ) 2/18/1999 10:10:00 AM From: Nimbus Read Replies (5) | Respond to of 21143
Field experience WARNING: IF YOU ONLY LIKE TO READ HIGHLY OPTOMISTIC INFORMATION, THEN PLEASE SKIP WHAT FOLLOWS. WHAT YOU READ MAY BE DISTURBING. THIS INFORMATION IS NOT RECOMMENDED FOR THOSE WITH HEART CONDITIONS, POORLY BALANCED PORTFOLIOS, OR WEAR ROSE COLORED GLASSES. PROCEED AT YOU OWN RISK. There is little doubt that IVOD will happen, but I take issue with the rate of deployment, that's all. Those who think that you can jump into production, or even limited production, without spending at least a year debugging the SERVICE in at least 2 Residential headends where hundreds-to-thousands of streams can be active 24 hours a day, is unreasonable. No one is going to deploy a service that has not undergone serious and thorough testing in the field first ..... that would be a reputation and financial disaster for all involved, and further tarnish the already stained image of cable cos viewed by the public and by the investor community. Case and point is the Industry Leading DIVA ONSET service, now generating revenue in 5 sites and being tested in 2 new sites. The first install was in 1996 for testing, which took over a year. As large and as well financed as DIVA is, it would have been difficult to successfully deploy AND OPERATE more than these 7 sites over this period. What is not well understood is the staffing it takes at the headend to operate and maintian a 24 hour 7 day a week VOD service, with constant changeover of content. Most headends have a small staff with maybe one or two Vo-Tech technical guys per shift. It is a major culture shock to have to staff up to operate and maintain some of the worlds most sophisticated equipment, especially a system that has 1000 customers paying $5.99/movie ($3/hr) who each calls-in for a refund for each glitch they experience. Though the revenue is good (1000x$3x24=$72K/day), it comes with it's set of severe headaches for cable operators. Also, do you think that at $72K/day of revenue that they care a whole lot about the lowest cost per stream supplier ??? They will only buy a system that is exceptionally solid and requires only a small staff to operate and maintain. If that does not come about, then "farming out" the service to a company like DIVA is the only option if you want to provide VOD to your customers. I think you all will be surprised on how this all plays out. As for CCUR, the MediaHawk is likely reasonably ready for testing with real residential customers, but it is only part of the bigger puzzle leading towards success of residential VOD, and the rest of the COMPLEX SERVICE (encoding, billing, menuing, routing, ....) is having to be stitched together, debugged, and supported by a set of skilled technicians and operators before any of it is going to go anywhere. History has shown that this is not an overnight process, and those who follow in DIVA's footprints will take about the same time to get to where DIVA is now. Some would argue that with the simultaneous deployment of digital, cable modems, and other interactive services, that the issues become significantly more complex and are less easy to solve, again affecting the time-line. I'm sure these realities are driving CCUR crazy, though they are positioned about as well as one could be. With Corporate and Hospitality now becoming less attracted to hardware-based VOD servers due to the recent release of a variety of low-cost Software-based VOD running on standard UNIX and NT machines, residential is the last-best hope for custom VOD box suppliers. Taking all this into consideration, results in terms of significant orders, revenue and profit from VOD is still quite a ways out, and if you believe otherwise you can only blame yourself for being disappointed along the way. Good Luck to all.