Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Microcap & Penny Stocks : Ben Ezra Weinstein (BNEZ) -- Ignore unavailable to you. Want to Upgrade?

To: Perry M. who wrote (7248)	2/20/1999 10:49:00 AM
From: Ellen	Read Replies (1) \| Respond to of 9391

With all this talk about an internet marketing campaign, I found this interesting. biz.yahoo.com NEW YORK--(BUSINESS WIRE)--Feb. 17, 1999--Go Call Inc. (OTC BB:GOCA - news) Wednesday announced that Ipsos-ASI, the worldwide leader in advertising market research for both television and the Internet, released a new research study indicating that online banner advertisements are as effective as television advertisements in their ability to significantly increase consumer awareness of brands. According to the research, the recall level of an online banner ad is equivalent to that of a television ad when measured for immediate recall, the industry norm for online advertising. The data shows that 40% of the respondents who view a static online banner ad will remember it, as compared to 41% of those who view a 30-second television commercial. Myer Berlow, AOL's (NYSE:AOL - news), senior vice president for Interactive Marketing, said: ''Not only is this the first major research study in which TV and online have been looked at using parallel methodology, it begins to answer one of the most frequently-asked questions among advertisers as to whether the online medium is an effective way to market their brands.'' Come on, BNEZ, let's see some advertising.