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Strategies & Market Trends : Gorilla and King Portfolio Candidates -- Ignore unavailable to you. Want to Upgrade?

To: KY who wrote (191)	2/20/1999 1:32:00 PM
From: Ron Mgrublian	Read Replies (2) \| Respond to of 54805

>I have a real problem with Yahoo as a gorilla. One of the criteria's for gorilla status (I believe), is high barriers to entry. I don't know about you, but it seems like everyone and their mother is setting up 'portal' sites these days.< Kevin, I neglected to do my homework on what a gorilla really is before I posted. There is however a difference in what Yahoo's and other new portals content is. As Yahoo locks up deals with the best on the web it shuts others out. >Another criteria for gorilla status is high customer switching costs. Again, I look at my own use of YHOO...If I don't find what I am looking for on Yahoo, I'll go to Lycos, or the Mining CO., or Excite, etc. You are always just one click away from the competition.< The switching cost is time. People want to go to one site for everything. It seems like whenever something new pops up on the web Yahoo is there with its own version.