To: tom pope who wrote (3748 ) 2/22/1999 9:40:00 PM From: Oliver & Co Respond to of 4903
Onsale Says "Tell-A-Friend" About Great Deals February 22, 1999 07:54 AM MENLO PARK, Calif.--(BUSINESS WIRE)--Feb. 22, 1999-- Onsale Finds Word Of Mouth One Of The Strongest Forms Of Advertising On The Internet Onsale(R), Inc. ONSL , a leading Internet real-time retailer, today announced the addition of a new feature that provides Onsale customers with a quick and easy way to tell their friends about the great deals found on its site at www.onsale.com. The Tell-a-Friend feature is located at Onsale atCost,(TM) an innovative service featuring new computers at today's wholesale prices, and at Onsale atAuction,(TM) an auction site offering bargains on excess goods including personal computers, consumer electronics, sports and fitness equipment, and vacation packages. "Positive customer experiences and word of mouth are the strongest forms of advertising, especially on the Internet," said Jerry Kaplan, Onsale's president and CEO. "Our market research indicates that the typical online consumer first comparison shops to acquaint themselves with the range of prices offered online, then selects a reputable source that offers them a reasonable price within this range. Our Tell-A-Friend program permits our customers to save their friends time and money by sharing the results of their own research." How it Works "Tell-a-Friend" is quick and easy to use. When a customer finds a particular deal to share with a friend, the customer simply clicks on the "Tell-a-Friend" link located on the page, and enters their user name or customer number and their friend's email address. An email with the product name, price, closing time of the auction and a link back to the product page is automatically sent to the recipient. Customers can also add a personal message. About Onsale Onsale ONSL is the leading Internet real-time retailer providing low prices and personalized service through automation. Onsale atCost offers computer equipment at today's wholesale prices directly to businesses and consumers. Onsale atAuction offers bargains on excess merchandise and services through online auctions, such as personal computers, consumer electronics, sports and fitness equipment, and vacation packages. Onsale atCost and Onsale atAuction are located on the World Wide Web at www.Onsale.com. This press release contains forward looking statements regarding the company and its expectations which involve certain risks and uncertainties. Facts that could cause the company's results to differ materially from its expectations include: availability from vendors of products offered by the company, dependence upon the Internet, and reliance upon automated technology. These risks and uncertainties are described in more detail in the company's 1997 Annual Report on Form 10-K under "Risk Factors." (c)1998 ONSALE, Inc. All Rights Reserved. ONSALE is a registered trademark of ONSALE, Inc. All other names are trademarks and/or registered trademarks of their respective owners. Top Terms of Use, and Privacy Policy. © 1996-1999 Microsoft Corporation and/or its suppliers. All rights reserved. © 1999 Business Wire.