To: Little Gorilla who wrote (7092 ) 2/25/1999 1:55:00 PM From: Anthony Wong Respond to of 9523
Dole's folksy TV ad criticized Conservative Christian leader upset by use of word 'partners' Spokane.net February 25, 1999 Dan Freedman - Hearst Newspapers WASHINGTON _ Bob Dole's TV ad urging men to seek treatment for erectile dysfunction has prompted a protest from a conservative Christian leader who wants Dole to drop the word ''partners'' and use ''spouses'' instead. In the ad, a folksy but subdued Dole is seen talking about his own 1991 bout with prostate cancer and his post-operative concern over impotence. ''You know, it's a little embarrassing to talk about ED (erectile dysfunction), but it's so important to millions of men and their partners that I decided to talk about it publicly,'' Dole says. The Rev. Louis Sheldon, chairman of the Traditional Values Coalition, sent Dole a letter Wednesday that carefully avoided blaming the 1996 Republican presidential nominee for mentioning ''partners'' in discussing male impotence. Sheldon instead blamed a ''politically correct copywriter at the pharmaceutical company'' sponsoring the ad. The New York-based pharmaceutical giant Pfizer Inc., manufacturer of the popular drug Viagra, is underwriting the ad. However, Dole does not offer a direct endorsement of Viagra. ''The use of the word 'partner' is problematic,'' Sheldon wrote in a letter to Dole. ''It is inconsistent with the common sense, traditional values of Bob and Elizabeth Dole that Americans know.'' In the letter, Sheldon offered no alternative to ''partner.'' But an accompanying press release from the coalition, which draws members from 40,000 mainly conservative evangelical churches, urged its replacement with the word ''spouse.'' In a telephone interview, Sheldon said it was ''out of character'' for Dole to refer to a partner instead of a spouse. ''The whole idea of a marriage oath is extremely vital to people of faith,'' Sheldon said. Dole ''certainly doesn't support the kind of promiscuity that the word 'partner' can easily be interpreted to mean.'' The distinction between partner and spouse is especially important during a time when President Clinton and other political leaders have been under the spotlight for marital infidelity, Sheldon said. ''I think it's very important that Bob Dole, as a national leader, does not encourage words that are interpreted clearly as promiscuous.'' Spokesmen for Dole and Pfizer did not return repeated phone calls seeking comment. Peter Montgomery, spokesman for People for the American Way, a group that has done battle with the Christian right, called Sheldon's appeal to Dole ''ludicrous.'' ''It's the kind of mindset that says (Dole) shouldn't talk about a health issue except for people who are married, not acknowledging the reality that there are plenty of people who have health problems who are not married, everyone from older people who have ED (erectile dysfunction) to teenagers in sex ed,'' Montgomery said. ''A lot of people who are married would not find 'partner' to be a scary word as Lou Sheldon does. I would guess Bob and Elizabeth Dole would consider their marriage a partnership.'' In an appearance on ABC's ''Good Morning America'' on Feb. 18, Dole said that ''if I have any credibility, maybe I can encourage'' some of the estimated 30 million men afflicted with impotence to seek medical help. ''It's not just from prostate cancer,'' he said. ''It can be from depression, heavy smoking, heavy drinking, diabetes, hypertension ... I don't know how else we're going to reach out to people.'' Dole added that he does not ''prescribe anything or endorse anything. I tell men to call their doctor.''spokane.net