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To: Sarmad Y. Hermiz who wrote (42915)2/27/1999 3:18:00 PM
From: Lizzie Tudor  Read Replies (2) | Respond to of 164684
 
Re: "coolness" as applied to prescriptions, On NPR one night they were talking about PlanetRx which is another one of these. Apparently there is a physician online 24hrs, and you can converse in a chat setting or via email. If I remember correctly this implies you have a sort of "medical history" as far as your questions and replies are concerned, maintained onsite with PlanetRx. So, they've got you.



To: Sarmad Y. Hermiz who wrote (42915)2/27/1999 3:44:00 PM
From: Glenn D. Rudolph  Read Replies (1) | Respond to of 164684
 
Thanks for the long answer to my question. I cannot imagine any perception of
"coolness" to apply to prescriptions, but maybe they'll find a way. More likely they'll
find a way to lose $300M instead of $200M per year.

Sarmad,

There will be nothing cool about prescriptions. People do not like to talk about the medications they take. This wil flop worse than everything else and in a very big way.

Glenn


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