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Non-Tech : SGDE - Internet hype, Sound investment, or Both? -- Ignore unavailable to you. Want to Upgrade?

To: Gutterball who wrote (49)	3/4/1999 6:26:00 PM
From: Gutterball	Read Replies (1) \| Respond to of 75

The Sportsman's Guide CEO Gary Olen talks to The Wall Street Transcript NEW YORK--(BUSINESS WIRE)--March 1, 1999--The Wall Street Transcript has published an in-depth interview with Gary Olen of The Sportsman's Guide (Nasdaq:SGDE - news), in which he talks at length about his company's future. He says, ''The company started in 1979 selling items through magazine space ads geared expressly towards deer hunters. The first catalog was a 16 pager produced in 1975. Today, The Sportsman's Guide is a leading Catalog and Internet company, retailing high value outdoor gear and general merchandise. Our primary audience is men who are outdoorsmen, hunters and campers, although we are now going after the female market also.'' He explains, ''We sell through our monthly main catalogs, plus special interest catalogs and the Internet. Our catalogs are expressly designed to be ''Fun-to-Read.'' They're written in the first person with humorous copy and entertaining layouts. Our prices are ridiculously low through buying closeouts, government surplus and private label direct imports. That represents approximately 60% of our sales volume, and affords our customers discounts from 35 to 60%.'' Looking forward, Gregory Binkley (President and COO) states, ''We started taking online orders at the end of April last year. And we started adding more and more items to the Internet, our Internet sales have grown significantly. In the fourth quarter, we did 1.5% of our business on the Internet. In the month of January it's going to be 2.1%. This sales rate is increasing dramatically. We're very bullish on the Internet. In the first quarter we will have all our catalogs online on the Internet. We've been recognized as one of the top 20 Internet companies to watch by the Internet Stock Review. We're very excited about the Internet, and we think that we've just scratched the surface.'' To read the complete interview, go to twst.com. The Wall Street Transcript does not endorse the views of any interviewees nor does it make stock recommendations. The Wall Street Transcript is a premier weekly investment publication serving serious long-term investors for over 35 years. The Transcript publishes industry roundtables and interviews with Wall Street analysts, money managers, and Company CEOs, and is read by top money managers, brokers, and individual investors. For subscription information call (800) 246 -7673. ------------------------------------------------------------------------ Contact: The Wall Street Transcript twst.com Barbara Diliberti 212/952-7455

To: Gutterball who wrote (49)	3/11/1999 6:27:00 PM
From: Gutterball	Read Replies (1) \| Respond to of 75

For the record, today, the day after the investor conference, SGDE traded 24,000 total shares. The range was 5-9/16 to 6-1/8. SGDE closed at the low, 5-9/16. Comment: Appears not many people bought into Olen's story. However, growth in internet sales in February is noteworthy. As Olen said, appears investors are waiting for Sportsman's Guide to deliver earnings. BTW, 4.4% of $150 million annual revenue is $6.6 million from internet sales. As internet sales increase, hopefully, we will see better margins and net income. Chalk Sportsman's guide up as one of the few internet e-commerce sites actually making money.