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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?


To: Bill Harmond who wrote (44145)3/5/1999 1:46:00 PM
From: Sophie Janne  Read Replies (1) | Respond to of 164684
 
All over. Mostly at the ask it looked like.

First block of 10000 at 121 then a bunch at the ask.

I have about 150,000 shares in five minutes at the ask or above in 5000 to 10000 blocks.



To: Bill Harmond who wrote (44145)3/5/1999 1:54:00 PM
From: Sonny Blue  Respond to of 164684
 
WH, I'm back. This time I will try to hold for a "long term" like you. <g>.
Do you like CNET? I bought some this morning and it just broke thru its old new high.



To: Bill Harmond who wrote (44145)3/5/1999 2:35:00 PM
From: Glenn D. Rudolph  Read Replies (2) | Respond to of 164684
 
" Marketing and Sales

1998 % CHANGE 1997 % CHANGE 1996
-------- -------- ------- -------- ------
(IN THOUSANDS)
Marketing and sales............. $133,023 229% $40,486 565% $6,090
Percentage of net sales......... 21.8% 27.4% 38.7%

Marketing and sales expenses consist primarily of advertising, promotional and public relations expenditures, as well as payroll and related expenses for personnel engaged in marketing, selling and fulfillment activities. All fulfillment costs not included in cost of sales, including the cost of operating and staffing distribution centers and customer service, are included in marketing and sales. The Company expects its costs of fulfillment to increase based primarily on anticipated sales growth and its planned distribution network expansion. Marketing and sales expenses increased in 1998 and 1997 primarily due to increases in the Company's advertising and promotional expenditures, increased payroll and related costs associated with fulfilling customer demand and increased credit card fees resulting from higher sales. The increase in 1998 was also attributable to the entry into music and video sales and the launch of new stores in Germany and the United Kingdom. Marketing and sales expenses decreased as a percentage of net sales due to the significant increase in net sales. The Company intends to continue to pursue its aggressive branding and marketing campaign, which includes radio, television and print advertising and significant expenditures for online promotion and advertising relationships. In addition, the Company intends to increase investments in marketing, promotion and fulfillment activities related to its product, service and international expansion. As a result of the foregoing, the Company expects marketing and sales expenses to increase significantly in absolute dollars. "

How much of this expense was labor for fulfillment and
how much was actaul advertising?

Glenn



To: Bill Harmond who wrote (44145)3/5/1999 4:21:00 PM
From: fedhead  Read Replies (2) | Respond to of 164684
 
Hi

Whats your opinion on DCLK ? They had a huge move today . So did
NSOL. Compared to the rest of the net sector AMZN did rather poorly.
I guess it is uncertainity over the top line. This could be a huge
buying oppurtunity in AMZN.

Anindo