To: Paul Engel who wrote (75994 ) 3/10/1999 8:08:00 AM From: Kealoha Read Replies (2) | Respond to of 186894
Paul: Transmeta????? what's the story???? Intel outside By Owen Thomas Red Herring Online March 8, 1999 At least Intel (INTC) didn't have to go inside a federal courtroom. The surprise announcement Monday morning of a proposed settlement with the Federal Trade Commission in the antitrust suit brought against Intel is one spot of good news for the giant chip maker. "The FTC brief was a good, strong outline of an interesting story," says Rich Gray, a partner at the San Jose law firm of Bergeson, Eliopoulos, Grady & Gray. "The Intel brief put meat on all the bones." The Intel brief cited writings of economics professor Frederic Scherer, a government witness, in countering the FTC's arguments. "When you can use the other side's expert against them, that says something about your case," says Mr. Gray. GROWING COMPETITION Assuming FTC commissioners approve the settlement, Intel still faces a host of challenges, however. Advanced Micro Devices (AMD) and National Semiconductor's (NSM) Cyrix division have been gaining market share in consumer offerings. In the consumer market, PCs with AMD chips recently outsold PCs with Intel inside for the first time. AMD's announcement of its market share gains came shortly before the FTC and Intel announced the settlement; later Monday, however, AMD announced that it would not meet Wall Street's expectations and would lay off 300 employees. "The timing couldn't be any better for Intel," says Dan Niles, an analyst at BancBoston Robertson Stephens. WHAT PRICE SPEED? Intel's new Pentium III chip was met largely with yawns -- and a few loud boos. At a launch event, Intel CEO Craig Barrett acknowledged that people using PCs for productivity applications would see no real performance gains from the Pentium III; instead, he touted its superior graphics power for games. A controversial new feature, a unique ID in each Pentium III chip that can be tracked over the Internet, raised a storm of protest from consumer privacy advocates. The American Civil Liberties Union recently joined a coalition of groups that aims to have Intel drop or modify the chip ID. Intel agreed to modify the feature to turn off the tracking ability by default, but tech enthusiasts found it was easy to subvert Intel's modification to expose PC users. A boycott effort, targeted at the PC manufacturers who are Intel's main customers, remains a possible course of action for the privacy groups. Recent reports that Microsoft word processing and spreadsheet software contained a similar tracking ID may have reignited consumer privacy concerns, which showed signs of burning out after the launch of the Pentium III. Now, competitors appear poised to take advantage of consumer fears of privacy violations to gain market share at Intel's expense. "The whole concept of putting a secure ID feature into the chip speaks to the fact that Intel is still in denial," said Steve Tobak, National Semiconductor's senior vice president of marketing, in February. SILENT KILLER While the FTC and Intel mentioned a range of industry players in their briefs, one name appeared surprisingly prominently in both sides' claims: Transmeta. Speculation has run rampant that Transmeta, a secretive Santa Clara startup that recently filed a patent for "code morphing," has technology that could render Intel's lead in chip technologies irrelevant. The company is aggressively hiring both software and hardware engineers -- Linus Torvalds, the inventor of the Linux operating system, is among its employees -- but describes itself as a fabless semiconductor company. IBM (IBM) may provide its leading-edge copper-chip technology and manufacturing prowess to Transmeta. And it's rumored that Gateway (GTW) may have a deal to use Transmeta-designed chips in its next-generation Amiga consumer computer. "No comment," says Gateway spokesperson Bill McEwen. "I don't know anything about that." In documents filed with the court, Intel acknowledged that Transmeta was likely to enter the market in 1999. Transmeta officials could not be reached for comment, but it's safe to assume that Intel views Transmeta's products as a real threat to its core PC microprocessor franchise. Does Wall Street see a threat to Intel? "Not going to talk about it," says Mr. Niles. Robertson Stephens's venture-capital affiliate is an investor in Transmeta.