To: Ramsey Su who wrote (2248 ) 3/13/1999 2:26:00 AM From: Dave Shoe Read Replies (1) | Respond to of 6847
I think the price is quite reasonable. I've been in several employment situations where the product our company sold seemed way too expensive compared to component costs. For example, a laser-transducer which cost $500 to build was being sold for $5000. Seemed like a lot of pure profit, but at quarter's end most of this profit was eaten by cost of R&D, marketing, admin, etc. The market size determined the cost. I see Xybernaut in a similar position. There are a lot of costs behind development and marketing of this product. It ain't just a PC compatible. It's true that $5000 is way beyond acceptable for a consumer-oriented device. But this product (and technology in general - cellular modem speed, battery life, speech recognition software, etc) is not yet mature enough to support mass consumer appeal - except as a cool gadget. For example: What would I use a wearable PC for? My home and work computers are right where I need them. A benefit of wearables would be to keep me connected to the world when not at work or home. The internet doesn't yet offer features such as monitoring global position of a bus or cab I'm waiting for, or inexpensive cell-phone connectivity. It's coming, though. It's a case of Economics 101, where the Price/Volume curve doesn't presently support MA-IV profitably in the lower-price consumer market. This is not a problem, however, because many companies have applications where one MA/IV can save them $25,000 per year in costs while increasing productivity. These companies are becoming Xybernaut customers. Right now many companies are starting pilot programs that test-drive a few MA-IVs. After the productivity analysis is complete and the customized applications are developed they will likely purchase many times more. Wearables will change the way business gets done. As far as costs go, I see future generations of the MA-series being designed for larger industrial markets and lower prices. I don't see a full-fledged wearable PC dropping below $1000 for several years, but I don't see a consumer market developing until then, either. Xybernaut will not become successful in the next few years due to consumer popularity. It will succeed because the MA-series will become a necessary industrial tool. My primary concern for the stock relates to market acceptance trends of the MA-IV, because Xybernaut has been very quiet on this front since the model has hit the streets. I'm becoming more and more convinced that the FAB projections released January 28 will fairly accurately anticipate Xybernaut sales for the year. I now believe that the analysis was based on 'up to the moment' sales trends inside Xybernaut, and gave the clue I've been seeking as to how initial sales are progressing. Originally I considered this data to be based on older information, but it seems to be merging with my gut-feel of projected sales for calendar year 1999. The above is only my opinion. Shoe.