To: Coop who wrote (28934 ) 3/15/1999 11:14:00 AM From: barbara sperino Read Replies (1) | Respond to of 43774
Here is a interesting survey on On line trading and Banking. R NEWSWIRE) ZDNet Study Suggests Online Banking and Trading Activity wil ZDNet Study Suggests Online Banking and Trading Activity will Take Off in 1999 Study Results Mirror Increased Demand Reported by Leading Online Brokers SAN FRANCISCO, March 15 /PRNewswire/ -- Ziff-Davis' (NYSE: ZD) ZDNet today released new data from its InternetTrak survey, suggesting that the use of the Internet for online banking and trading is likely to increase significantly during the three months following the January survey period. For example, the results suggest a 47-percent increase in banking and trading transactions, from 8.7 million people who engaged in these transactions in the three months prior to the survey period, to 12.8 million who indicated they're "very likely" to participate in the three months following. "The growing sophistication of online trading services and the availability of up-to-the-minute stock information is letting investors take control of their own portfolios," said Larry Dignan, editor of ZDII. "This fast-paced trend has been rocking the foundation of the investment marketplace, making stock trading a mainstream phenomenon, and contributing to the notorious volatility of Internet stocks. At this rate of growth, it will be interesting to see how online trading changes the face of the investment business by the year 2000." InternetTrak's trading growth projection is as follows: 5.1 million people said they are very likely to trade stocks or bonds online, a 70-percent increase over the 3 million who traded during the three months before the survey was fielded. This data mirrors the surging interest in online trading that is evident from recent developments among some of the leading online brokers. In the last several months, brokers such as E*Trade Group, Charles Schwab, and Ameritrade Holdings have reported glitches, delays and outages in online service, attributed largely to the growing popularity of Internet trading. ZDNet InternetTrak January Survey Results The ZDNet InternetTrak survey was fielded in January, and surveyed U.S. adults over 18 years old. Using a four-point scale from "very likely" to "not at all likely," respondents were asked about their likeliness to partake in several online financial-related activities during the next three months. The following highlights reflect only those respondents that indicated they're "very likely" to undertake the activities named. These figures are compared to the number of respondents who participated in any of the following activities in the three months prior to the survey period. -- 12.8 million people said they are very likely to engage in actual banking, trading, or opening brokerage accounts, a 47-percent increase over the 8.7 million who have engaged in any of these transactions. -- 8.1 million people said they are very likely to conduct banking online, a 42-percent increase over the 5.7 million who have banked online. -- 5.1 million people said they are very likely to trade stocks or bonds online, a 70-percent increase over the 3 million who have traded online. -- 4.6 million people said they are very likely to open an account with an online brokerage firm during the three-month period, a 119-percent increase over the 2.1 million who have opened online brokerage accounts. For an executive summary of this ZDNet InternetTrak data, including an overview of the methodology, email martha_papalia@zd.com and say "Banking and Trading Executive Summary" in the subject line. About ZD Ziff-Davis is an integrated media and marketing company focused on computing and Internet-related technology, with principal platforms in print publishing, trade shows and conferences, online content, television, market research and education. The Company provides global technology companies with marketing strategies for reaching key decision-makers. Based in San Francisco, Ziff-Davis' ZDNet division develops and maintains the ZDNet Web site (http://www.zdnet.com), a leading source for computing and Internet content and commerce. ZDNet combines groundbreaking, interactive technology with editorial from Ziff-Davis' worldwide network of journalists to produce original, compelling content and create communities of common interests in computing. ZDNet.com is consistently ranked by Media Metrix as the number-one Web site in the News, Information and Entertainment category. SOURCE ZDNet -0- 03/15/99 /CONTACT: Martha Papalia of ZDNet, 617-225-3340, martha_papalia@zd.com/ /Web site: zdnet.com (ZD) CO: ZDNet ST: California IN: MLM CPR FIN SU: *** end of story ***