To: djane who wrote (3489 ) 3/18/1999 2:46:00 PM From: djane Read Replies (1) | Respond to of 29987
Iridium and Starwood Hotels Join Forces to Provide Added Value to Global Business Travelers Business Wire - March 18, 1999 11:36 HANNOVER, GERMANY--(BUSINESS WIRE)--March 18, 1999--Iridium LLC (NASDAQ: IRID)and Starwood Hotels & Resorts Worldwide, Inc. today announced a joint marketing agreement to enhance communications needs of international business travelers, while providing new benefits to their customers. The agreement enables Iridium and Starwood to jointly promote each other's products and services through sponsorships, promotions and advertising. It will also support Iridium's overall marketing efforts as the global consortium successfully launched the world's first satellite-based personal communications system in late 1998. Starwood's hotel brands include The Luxury Collection, W Hotels, Westin Hotels & Resorts, Sheraton Hotels & Resorts, Four Points Hotels and Caesars. "We are pleased to partner with Starwood Hotels & Resorts, a recognized worldwide leader in the hospitality industry," said Edward F. Staiano, Iridium's Vice Chairman and CEO. "Many of Starwood's valued guests are business travelers who need to be able to communicate anytime, anywhere." Starwood is the first hospitality company that has agreed to offer Iridium products to its customers. Members of Starwood's new frequent guest program, Starwood Preferred Guest, will receive up to 5,000 Starpoints for the purchase of Iridium products and services. "It's exciting to be associated with a new global product like Iridium," said Juergen Bartels, Starwood's CEO Hotel Group. "As Starwood continues to expand around the world, our goal is to provide global travelers with all the products and services they need to make their trips successful. Agreements such as this one with Iridium ensure that we will provide our customers with exceptional business services." Iridium LLC became the world's first global satellite phone and paging company on November 1, 1998. The network of 66-low earth orbiting satellites, combined with terrestrial cellular systems, enables subscribers to communicate virtually anywhere in the world using one phone and pager, one phone number, and receiving one monthly bill. Customers access participating local cellular networks when available, and the Iridium satellite network when outside terrestrial cellular coverage. Iridium World Communications, Ltd. (NASDAQ: IRID) is the public investment vehicle of Iridium LLC. Starwood Hotels & Resorts Worldwide, Inc (NYSE : HOT), through its Sheraton, Westin, St Regis/Luxury Collection, Four Points, W and Caesars subsidiaries, has approximately 690 hotels in 71 countries with some 230,000 rooms and 125,000 employees, and is one of the largest hotel and gaming companies in the world. (c) Iridium is a registered trademark and service mark of Iridium LLC 1999 CONTACT: Michelle Lyle Director, Media Relations 202/408-3818 or Iridium News Bureau 202/712-7741