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To: Rusty Johnson who wrote (110164)3/19/1999 2:55:00 AM
From: Rusty Johnson  Read Replies (2) | Respond to of 176387
 
Dell, Breaking Its Custom, Is Selling PCs Below $1,000

By a WALL STREET JOURNAL Staff Reporter

ROUND ROCK, Texas -- Dell Computer Corp. has begun selling a personal computer for less than $1,000, a bold move for a company that has avoided competing in the low-price sector.

Dell this month began offering a Dimension PC, complete with a 15-inch display, at a price of $999. Without a monitor, a PC with Intel Celeron 333 megahertz processor, 32 megabytes of memory and 6.4 gigabytes of disk storage runs as low as $839.

The pricing represents a departure for the computer maker, which has long targeted customers in the high-powered, higher-priced PC market. But with below-$1,000 machines representing as much of 60% of retail PC sales in January, analysts have said Dell must enter the low-cost segment if it is to continue its rapid growth.

A Dell spokesman said its first below-$1,000 PC is a reflection of lower component costs, and not a concerted effort to enter the low-cost PC fray, where companies are selling PCs for as little as $399.

In February, Dell said it was evaluating whether it can sell low-cost PCs profitably. That evaluation continues, the spokesman said, noting the company now defines low cost as below $799.



To: Rusty Johnson who wrote (110164)3/19/1999 10:38:00 AM
From: HDC  Respond to of 176387
 
Rusty, Hi! Thanks for post the BW Q&A with Michael. I'm looking forward to the first reports in gigabuys.com. This is similar to amazon.com with 2 exceptions:

1) Michael isn't holding inventory
2) The average purchase order for computer supplies will probably be larger than the average book order.

When you think of the convenience for someone sitting in his/her office ordering off the web instead of taking time to drive to the computer store, you can see a definite advantage to the business person.

Please keep us posted on further articles from Business Week.

Best,

Duncan



To: Rusty Johnson who wrote (110164)3/19/1999 10:45:00 AM
From: DellFan  Respond to of 176387
 
Michael - Great Post! Very encouraging to hear this from THE MAN. (eom)