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Technology Stocks : DoubleClick Inc (DCLK) -- Ignore unavailable to you. Want to Upgrade?

To: dabadabadoo who wrote (929)	3/20/1999 10:14:00 PM
From: Thomas C (Hijacked)	Respond to of 2902

Analysts say that it is the institutional interest in the Internet that is driving the stocks higher. "More and more institutions are looking at these stocks, and today's gains are part of recent trends," says Pawan Malhotra, Internet analyst with brokerage Legg Mason Wood & Walker in Baltimore. SG Cowen & Co. Internet analyst Scott Reamer thinks that positive news such as a successful merger of America Online (nyse: AOL) and Netscape is lifting the sector. In addition, Salomon Smith Barney started coverage of the Internet sector this morning, adding a little pep to stocks such as eBay (nasdaq: EBAY) Among the leaders today is DoubleClick (nasdaq: DCLK), which is up 13 11/16, to 159 1/2 following an upgrade by Reamer, from a "buy" rating to a "strong buy." "It is a must have name in the Internet universe," says Reamer, who recommends only three other Internet stocks--Amazon.com (nasdaq: AMZN), Yahoo (nasdaq: YHOO) and America Online. Reamer thinks that his bullishness stems from the fact that DoubleClick's advertising network will become more nonexclusive and as a result the company will have access to more advertising inventory, which will translate into higher revenues. In addition, when coupled with its ad serving product, DART, DoubleClick will be responsible for more than 7 billion Internet ad impressions in March, a great pure-play on the growth of the medium that is sure to make DoubleClick one of the leading providers of Internet advertising services. "DoubleClick is well on its way to establishing themselves as the leading Internet advertising services company out there, with a great technology (DART), a huge first mover advantage, a critical mass of advertisers and Web publishers, and some great new products that are well timed to take advantage of the most important trend in Internet advertising today: targeting," says Reamer. His 12-month price target: $200. He explains that at that price DoubleClick will have a $3.4 billion valuation--or 15 times 2000 sales of $220 million. The average Internet company trades at 18 times 2000 sales. Reamer estimates sales of $150 million for 1999 and a loss of 75 cents a share. For fiscal 2000 he is confident the company will earn 10 cents a share. Rising in DoubleClick's tailwind is its chief rival, Net Gravity (nasdaq: NETG), which is up 7 to 24.