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Non-Tech : Iomega Thread without Iomega -- Ignore unavailable to you. Want to Upgrade?

To: gil schmidt who wrote (8470)	3/23/1999 8:48:00 AM
From: John Solder	Read Replies (1) \| Respond to of 10072

3. Could it be that IOM is in fact moving away from the OEM strategy of last year and back to an "after-market" strategy? There are still a LOT of PC's out there without a ZIP. I would expect that IOM would not be sweating the drop in OEM inclusion, particularly if drives are being bought anyway and at a higher cost by the consumers themselves. Their worry should be lessened even more by the complete lack of any real competition. The iMac is a perfect example. The largest PC segment < $1500. No drive is sold built in, the choices are Superdisk at $149.99 or Zip at $129.99. Many buyers will opt for neither until they poll their friends and see what everyone else uses and pick one up later. Guess what, everyone else is using a ZIP. When they need one they will pay retail and retail for disks.

To: gil schmidt who wrote (8470)	3/23/1999 10:31:00 AM
From: Michael Coley	Respond to of 10072

RE: OEM Inclusion Rates Dropping? >> Anecdotal reports here seem to indicate that fewer retail OEMs (Compaq, NEC, HP, etc) have ZIP included in their machines (with the possible exception of DELL). << Ancedotal reports aren't reflecting reality, then. I did a little research into inclusion rates and found that they have been steadily increasing: 1997: 1.3% -> 2.0% -> 2.9% -> 3.8% 1998: 5.0% -> 5.0% -> 5.4% -> 7.1% I calculated these inclusion rates by taking the OEM Unit Sales divided by the Worldwide PC Sales for each quarter. This data will be included in the next update of my Iomega Statistics page on my web site. - Michael Coley - bible-reading.com