There were three very positive headlines regarding CMGI today. One is posted below, a second follows:
Freerealtime.com Teams Up With Adsmart for Targeting On-Line Advertisers
Wednesday, March 24, 1999 09:25 AM
IRVINE, Calif.--(BUSINESS WIRE)--March 24, 1999-- Freerealtime.com. Inc., (OTCBB:FRTI), a leading branded content provider of online, real-time stock market quotes and on-line financial services, today announced that it has signed a contract with Andover, MA-based Adsmart, one of Internet's leading interactive advertising networks and brand sales organizations.
Adsmart, a majority-owned subsidiary of CMGI, Inc, (NASDAQ:CMGI), currently represents 175 premier Web Brands, such as Freerealtime.com, that provide not only the reach - with 1.2 billion impressions per month - but also the focus and quality that attracts advertisers. Under the terms of the contract, Freerealtime.com will be represented by Adsmart to applicable advertisers within their on-line network and to other organizations synergistic to Freerealtime's marketing goals. The one-year contract has a minimum revenue guarantee which should result in a substantial increase in Freerealtime's advertising revenue when compared to fiscal 1998. The contract can be extended in twelve-month increments.
"The addition of Freerealtime to our rapidly expanding online network is a prime example of our relationship building capabilities. The Freerealtime site gives us the vehicle to provide our advertisers placement on a premier site that, monthly, provides millions of pages of financial information to independent and institutional investors from around the world," said Adsmart chairman and CEO John Federman. "Our targeting model will select the advertisers suitable to Freerealtime unique customer-base allowing them to not only greatly increase their advertising revenue but to bring new qualified traffic to their site," added Federman.
"As advertising revenue is key to the business model of our free site, FreeRealTime.com, this new partnership with one of the Internet's premier advertising sales firms will enhance our position as a leading Web-based investment media brand," commented Freerealtime president and CEO Brad Gunn. "ADSmart will assist us in quickly expanding our advertising base with advertisers that have been targeted by ADSmart to meet the specific interests of our diversified customer-base," added Gunn.
About ADSmart
The Adsmart Network (http://www.adsmart.net), a wholly-owned subsidiary of CMGI, Inc., is comprised of more than 175 Web sites and 1.2 billion monthly impressions which provide advertisers and agencies with a large marketplace of highly targeted sites and varied audiences. Adsmart's key affinity networks, including Generation-X, College, Sports, Travel, Technology, and Finance/Investing, make it easy for advertisers to effectively and efficiently reach their unique target audience. Adsmart is headquartered in Andover, MA with more than 100 full-time salespeople in the five major advertising markets: New York, Chicago, Detroit, Los Angeles and San Francisco.
About Freerealtime.com
Freerealtime.com, Inc. is a specialized investment information services and media firm providing an array of stock market data, business information and sophisticated research, analysis and management tools for analysts, institutional investors, brokers, individual investors and respected resellers. Freerealtime.com was ranked 11th in a September 1998 survey of the top 100 financial web sites edging out E*trade, The Motley Fool, CNBC, Dow Jones, and Fidelity Investments, Visit our Freerealtime.com web site at www.freerealtime.com.
Certain matters discussed in this news release relating to the company's advertising growth plans and the projected revenues from the company's relationship with Adsmart are forward-looking statements involving certain risks and uncertainties including, without limitation, changes in product demand, changes in competition, the company's ability to attract additional advertisers, and Adsmart's ability to introduce the Company to the appropriate advertisers. The Company undertakes no obligation to release publicly the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. |
