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Technology Stocks : DoubleClick Inc (DCLK) -- Ignore unavailable to you. Want to Upgrade?

To: shahn who wrote (1168)	3/27/1999 4:51:00 PM
From: Robert Ague	Respond to of 2902

Look at DELL, MSFT, EBAY, AOL, YHOO, etc. These stocks have generally done very well running into the stock split. Mostly b/c the smart guys will buy 50 shares pre-split (i.e. $100) and the pyschologically-challenged buy 100 ($50/share) post-split. This is b/c they feel the shares are "cheaper." Since many feel it "cheaper" demand pushes the stock up from $50 to, say, $70 in a short period of time, b/c it seems more "affordable" at $50-$70/share. $0.02 Rob

To: shahn who wrote (1168)	3/27/1999 5:39:00 PM
From: zalesky	Respond to of 2902

To all: As far as previous splits and DCLK this is the first one that I know of. Sure I've seen a few small internet companies sell off a day or two ahead of the split but this is definitely few and far between. Most splits internet and otherwise drive the share price higher shortly before and after the split. The jokers on CNBC and many brokers tell their clients to buy AFTER the split due to the lower price. Guess what?? Most of the real money is made from the initial news of the split to the day of the split itself. I know that the time to buy and HOLD is generally before the split. I don't think we'll see much selling before the split unless we have a tremendous run-up to lets say 250-260. If we stay in the 200 to 220 arena most of the short term traders should hang on until the split occurs. Another point to be made here is the amount of institutional players in this equity. They are, for the most part, a little longer term than most of us (6 to 18 months). Even if DCLK did drop 30 to 40 points this week I would really treat it as a tremendous accumulation opportunity. This company is now being watched by several analysts with several more potential upgrades looming on the near term horizon. Remember, even if DCLK drops to 150 and splits at 75, YOU KNOW it will run back up to the century mark within a week or even days. With this said my strategy is to hold into the split and reevaluate the situation at that time. Good Luck and don't sweat about this company. Your in Good Hands with DCLK!!!