To: PaulM who wrote (30761 ) 3/28/1999 6:28:00 PM From: Alex Respond to of 116796
Soaring sales leave gold merchants smiling By Ruwani Fernando Dubai - Gold merchants have reason to smile during Eid Al Adha because they expect to sell 20 per cent more gold than they did during Eid Al Fitr in January, thanks to the Dubai Shopping Festival, a member of the Gold and Jewellery Group said. "We generally have more people buying gold during the Eid holidays, but we have more customers from the GCC countries and Western tourists coming to the City of Gold during Eid Al Adha since it coincides with the Shopping Festival," said C.P. Renjith, manager of the Gold and Jewellery Group. He added that the Gold Souk, which usually comes alive after 5pm, has been teeming with customers all day. "We have seen a lot of cars with Kuwaiti and Bahraini number plates in this area." But gold dealers are not offering discounts because the cost of gold makes up 97 to 98 per cent of jewellery prices, leaving only a two to three per cent profit for the retailer. "So most retailers are offering give-aways, but the major promotion is the Shopping Festival gold raffle. Every night we are holding a draw for a kilo of gold. On April 2 and 14, in addition to the nightly draw, we will also have mega draws for five kilos of gold. Gold buyers will be given a raffle coupon for every Dh500 they spend." But a gift of gold has an intrinsic value beyond mere price, Renjith said. "People don't have to spend a lot of money on an Eid gift, as they can buy a gold pendant for Dh50, which would be better appreciated than an expensive electronic product or a designer dress." Not all gold buyers have the same taste. "Most UAE nationals buy 21-carat jewellery, which is not as yellow as the 22-carat preferred by Indians. Westerners and Arab expatriates go for the whitish 18-carat, which Asians rarely buy. "Pure 24-carat gold is generally more brittle than other types of gold which can be used on a regular basis, but now, as a result of manufacturing techniques pioneered in Bangkok, the Gold Souk sells pure gold jewellery, which is more expensive because of the longer manufacturing process," Renjith said.gulf-news.co.ae