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To: B. A. Marlow who wrote (6650)	3/30/1999 7:53:00 AM
From: flickerful	Read Replies (1) \| Respond to of 17679

CBS has eye on Internet growth By Josef Adalian March 25, 1999 NEW YORK (Variety) - CBS might not be a huge force in the Internet business today, but the company fully intends to become a powerhouse in new media over the next few years, company president and CEO Mel Karmazin declared Wednesday. "We are totally committed to being one of the largest players in the Internet business," Karmazin told participants at the Variety/Schroders Big Picture Conference. "We have too many assets that we offer for us not to be among the biggest players. ... The fact that we do not have among the biggest positions today ... you should not mistake it to believe that we will not be ... if not No. 1, one of the top people." Karmazin cited CBS' strong brand identity, wide consumer reach and 3,500-member sales force as the chief reasons CBS will be able to expand its Internet presence in the near future, adding that "an awful lot of people are interested in partnering with us." The CBS chief said the network would announce more deals with Internet companies in "a short period of time," and may launch with its Infinity radio stations a major initiative that would use streaming audio to, conceivably, put talk show hosts like Howard Stern or his nemesis Don Imus on the Internet. He also said CBS might look to take some of its current network holdings and turn them into digital TV channels, perhaps turning CBS MarketWatch into the network's own version of CNBC. Karmazin also acknowledged that CBS could spin off all of its Internet companies into a separate entity, though he gave no timetable for doing so or any firm commitment to such an action. As for the CBS television network, Karmazin reasserted previous promises that it would turn a profit in 1999. He added that with the upfront ad market for the coming season looking extraordinarily healthy -- internal CBS projections show a 15% increase in ad revenue for the network next season -- it also should do well in 2000. Reuters/Variety excite.com