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To: rupert1 who wrote (55350)4/1/1999 9:05:00 AM
From: rupert1  Read Replies (1) | Respond to of 97611
 
Would anyone like to comment on the prices being asked for "low cost" PC and equipment in the UK. The morning papers had some huge ads offering "free" scanners, printers, storage systems, software etc for white box PC's costing £1,000 (about $1,630) available from direct sellers.

Then I saw this piece in The Register about a Dixons offer. Dixons is the biggest high street retailer and the company which introduced "free" internet access to buyers of PC's over a certain price . Note that this offer is for £400 ($720) but does not include free internet access.

My impression is that "low cost" in the UK may not mean the same thing as "low cost" in the US.
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Posted 01/04/99 12:43pm by Linda Harrison

Dixons cuts PC prices to less than £400

Dixons has started selling a sub-£400 PC, but it will only be available over the Easter weekend.

Available at PC World, Dixons and Currys, the Patriot MII 300 PC costs £399 including VAT and will be sold from today to 5 April.

The cheap PC comes with Cyrix MII 300 chip, 2.1GB hard disk, 32MB RAM, 512K L2 cache, 32x CD-ROM drive, 14in monitor, Windows 98 and 4MB graphics card.

Internet access is not supplied, but a 56K V90 modem can be included for an extra £50.

One industry source said this was a case of Dixons offloading last year's excess stock at below cost price.

Even so, at less than £400, this latest move in the PC price war is bound to be good news for some consumers.

John Clare, Dixons Group chief executive, commented in true Dixons' style: "It is an excellent value package and demonstrates our determination to keep driving prices down so that the computer age is available to all."