To: zurdo who wrote (3951 ) 4/1/1999 12:01:00 PM From: AlienTech Read Replies (1) | Respond to of 4903
Stock of the Day 3/29/99 -------------------------------------------------------------------------------- The Amazing Amazon.com / AMZN Yes it is time once again to talk about our favorite on-line behemoth. However, this time, as opposed to times past, we are about to take the hand of the individual(s) that thought up the idea that is outlined below, and give it a swift and painful... SMACK. As for what the above is in reaction to, try the thought that has been making the rounds recently in which AMZN has been considering adding an auction to its capabilities. Now for my reaction: What an incredibly stupid idea. Here's why. First, the obvious. Hopefully it is fairly clear that the auction space is getting a bit crowded with everyone from UBID to EBAY, and certainly before long, notable names such as eBid and iBid attempting to grab some of the limelight. As such, while AMZN will more than likely be able to compete against the smaller (i.e. not so credible) players, when it, for instance, goes up against ONSL, that is basically deciding to go up against YHOO. Otherwise known as an incredibly stupid idea. If only for the reason that it has something to do with the concept known as "diluting the market..." Plus, it should be noted that this stock should certainly be considered more valuable if the company realizes this, for the following set of reasons: 1. Given the company is not about to grow an auction effort, it will have to go out and buy one: Translation: Time to pay up. Not good when the Street is still wondering if your fabulous concern will ever make any money to begin with. 2. AMZN is already in the midst of digesting another major stake (i.e. drugstore.com) that it needs to have its total attention focused on. If only for the following reason: For drugstore.com to succeed, management needs to completely change the mindset and ways consumers and retailers buy their health-care products. 3. The space itself is fast becoming a commodity business as it is -- there is no need to muddy the waters with a concept that has already been figured out and attempt to place a new spin on it where there is nothing to be spun. 4. AMZN is much better off, as a company, focusing on anticipating and delivering innovative products and services, as opposed to reacting to establishing trends. If only for the reason that this is exactly how they got to where they are today.fabmktbabe.com