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Technology Stocks : E*TRADE IPO ALERT THREAD -- Ignore unavailable to you. Want to Upgrade?

To: Jay k. who wrote (58)	4/3/1999 10:32:00 AM
From: Tom_	Read Replies (2) \| Respond to of 15145

Re: EOFFERING and ETrade's IPO Strategy. Hi Jay! Anyone know about the Eoffering company thats planned on opening later this year?* Mmm, something we probably should be aware of, as it will affect ETrade's IPO situation. From Raging Bull, January 15, 1999 By Matthew W. Ragas, Editor The New IPO Shop on the Block This past Tuesday, ETRADE announced plans to invest in EOFFERING, an online full service investment bank... EOFFERING is expected to lower the cost and increase the speed of the IPO process. EOFFERING will charge less than the traditional 7% of gross funds typically generated by investment banks for IPOs. Already ETRADE offers their customers regular access to a variety of IPOs, including some sizzling hot Internet IPO issues. EOFFERING will allow ETRADE customers still greater access to a variety of tech IPO's in the $25-$50 million range.... It's pure genius on the part of ETRADE, with their ravenous customer base of users eager to swallow up small tech IPOs. Show me an individual investor who wouldn't appreciate a standing invitation to take a piece of some hot tech IPO that they have been reading about in The Wall St. Journal and hearing about on CNBC for the past month. In my opinion, EOFFERING's involvement with ETRADE will prove a unique and powerful customer acquisition tool for the company. Does ETRADE mind if new customers open accounts simply to gain access to one of EOFFERING IPO's? Not at all. Once it has that account, ETRADE can work on building a long-term relationship with that individual and can massage him or her into its larger financial services mix. This clever IPO marketing mechanism will have slashed the cost of customer acquisition. ~~~~~~~~~~ Full article at: http://www.ragingbull.com/articles/cyberstock/01-15-99/main.shtml Best wishes, Tom (a base, ravenous customer)