To: TEDennis who wrote (1335 ) 4/8/1999 10:56:00 PM From: Razorbak Respond to of 1754
Unsolicited Advice Terry: Here's a little unsolicited advice regarding change management in an organization. Perhaps you will find it useful in your new position.Premise: Anyone who is championing change within an organization should always keep in mind that there are generally four types of people in any group: (1) Stars ... people that are gung-ho and will do whatever it takes to implement their leader's command. These guys/gals never ask questions. You say "Take that hill", and they disappear in a cloud of dust racing up the hill, kicking with both legs and fighting with both fists. These people are quite rare and typically make up less than 10% of the people in any organization. (2) Wait & See'ers (also known as Missourians , from the "show-me" state)... people that want to "wait and see" if the proposed change works before jumping on the change bandwagon. These people make up by far the largest percentage of people in any organization (typically about 70%). (3) Destructive Dissenters ... also known as Blockers and Tacklers ... people that will always tell you that a proposed change simply will not work. Unfortunately, they'll never tell you why, or they'll use an irrational excuse that cannot be defended by logic. Oftentimes, when the excuse proves to be a red herring, or you overcome any initial objections, they'll chose another argument simply to continue opposing change. Or even worse, sometimes they'll actively sabotage the overall plan. In American football parlance, Destructive Dissenters always try to block and tackle, which are activities that are inherently designed resist the intended progress of the other team (i.e., you, the change manager). Typically about 10% of the people in any organization fall into this group (4) Constructive Dissenters ... Another small subset of people in any organization... people that will also tell you that a proposed change will not work, but they'll also tell you why. Fortunately for you, their reasoning often makes a lot of sense. For example, "That won't work." Why? "Well, we already tried that five years ago, and this, this, and this happened." So if you were doing it again, what would you do differently? "I'd do this, this, and this!" And before you know it, the Constructive Dissenter is no longer part of the problem; they're part of the solution.Question: Which of the different groups should you FOCUS ON to maximize the probability of successfully implementing changes within the organization? Most people would say to focus on the Stars or the Destructive Dissenters, but that's actually the least effective path to success. Why? Well, the answer is really quite simple. You don't need to focus on the Stars, because they're already on board. (Why preach to the choir, if they're already converted?) More importantly, however, since the Stars never ask questions, you may unwittingly fail due to foreseeable pitfalls which were never questioned in the planning stage of the implemented changes. Furthermore, NEVER make the mistake of focusing on the Destructive Dissenters. First of all, it's a losing proposition, and the very act of focusing on them ironically empowers them and makes them even MORE effective at blocking and tackling! Actually, you should simply get rid of all Destructive Dissenters to eliminate their power base and prevent them from poisoning the well for others. The smartest answer is to focus on the Constructive Dissenters to ensure that the proposed changes will be successful. Then, when you have a few victories under your belt, the Wait & See'ers will jump on the bandwagon, and they will give you the most leverage in your effort to implement change. Just remember that 80% of your effort will be required just to overcome organizational inertia. One the ball is rolling, the last 20% of the way is as easy as rolling downhill. Just a little food for thought when contemplating your own agenda for continuous improvement (i.e., "constant change") within Planet City. Best of luck, Razor PS - This and about $4.00 will buy you a cup of cappucino grande at Starbucks. ;^)