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Technology Stocks : DoubleClick Inc (DCLK) -- Ignore unavailable to you. Want to Upgrade?

To: OGM who wrote (1319)	4/7/1999 12:35:00 PM
From: George Gotch	Respond to of 2902

Don't have a clue. It is more from the standpoint of the stock going crazy and analyst discovering it after it is up 100% in a month that bugs me.

To: OGM who wrote (1319)	4/7/1999 1:05:00 PM
From: Sgt. Stockpile	Respond to of 2902

I think the first thing that many investors don't realize is that companies don't just come into existence when they file an S-1 for an IPO. All these companies have been around for years -- DCLK, AdForce, TwentyFour-Seven, etc. Internet advertising is a huge market and growing rapidly. What's important is not to keep the competition down, but to execute your business plan properly -- and in case you're still concerned, check out this article from yesterday... DoubleClick Up on Optimism Company Will Be Internet Leader Bloomberg News April 6, 1999, 10:13 a.m. PT DoubleClick Up on Optimism Company Will Be Internet Leader New York, April 6 (Bloomberg) -- Shares of DoubleClick Inc. rose as much as 24 percent on optimism the Internet company will emerge as the online advertising leader. DoubleClick, which helps advertisers figure out which ads to send to Internet users, rose 18 7/16 to 114 in early afternoon trading of 6.91 million shares, more than its three-month daily average. Earlier, shares touched a record high of 118 9/16. New York-based DoubleClick will join companies like America Online Inc., Amazon.com Inc. and Yahoo! Inc. at the forefront of the Internet industry, said Tara Long, a CE Unterberg Towbin analyst. Long, who follows Internet marketing and advertising companies, expects DoubleClick to have $197 million in revenue in 2000. ''It's multiples are going to expand to levels that other Internet-industry leaders such as Yahoo and Amazon.com and AOL are experiencing,'' said Long, who rated DoubleClick shares a new ''strong buy.'' Long predicts DoubleClick shares will reach 150 in a year.