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Technology Stocks : ATI Technologies in 1997 (T.ATY) -- Ignore unavailable to you. Want to Upgrade?

To: Marc who wrote (3040)	4/8/1999 10:25:00 AM
From: Marc	Read Replies (1) \| Respond to of 5927

ATI, the leader in digital flat panel graphic accelerators, announces support for Intel's Digital Visual Interface ATI a key technology enabler for the Digital Display Workings Group's new Digital Visual Interface (DVI) TORONTO, April 8 /CNW/ - ATI Technologies Inc. (TSE:ATY; NASDAQ:ATYT) today announced that it will develop graphics products for the digital flat panel (DFP) market based on the Digital Visual Interface (DVI) standard developed by the Intel Corporation-led Digital Display Working Group (DDWG). DDWG today announced the release of Revision 1.0 of the DVI specification. The Digital Visual Interface was introduced by Intel and the DDWG in August 1998, and the first specification of the new interface presented in February 1999. ATI is a long-standing DDWG member and major contributor to the specification, and is well positioned to deliver Digital Visual Interface products to lead the industry through the transition from analog to digital. DVI is the natural next step in the evolution of an interface to support the digital video revolution. Based on Transmission Minimized Differential Signaling (TMDS), which provides a direct computer to flat panel digital link. DVI will be backward compatible with the earlier DFP specification and VESA P&D interface. DVI combines the benefits of previous interfaces, while maintaining electrical compatibility through the use of TMDS. ''ATI enabled the market for XGA digital flat panel displays and with DVI we will now lead the charge to enable UXGA (1600x1200) and QXGA (2048x1536) displays in 1999. Our on-chip integrated TMDS transmitter technology provides the lowest cost, highest performance graphics solutions for the Digital Visual Interface,'' said Peter Wheeler, digital display product manager, ATI Technologies Inc. ''Silicon Graphics is pleased to see such rapid adoption of the key technologies supporting the new Digital Visual Interface standard,'' said Joshua Mogal, manager of Silicon Graphics Display Products Group. ''This aligns perfectly with the rapidly growing digital flat panel monitor market.'' ATI, the digital flat panel graphics leader ATI is the market leader in both revenue and unit shipments of graphics accelerators for digital flat panel displays. ATI, along with Compaq, pioneered the DFP specification that acted as the catalyst to the mass-market move to digital flat panels. ATI graphics accelerators based on the DFP specification are found in systems made by Compaq and Gateway, and are bundled with flat panels produced by ViewSonic(TM), Princeton Graphics Systems, MiTAC, Mag Innovision, TECO and Acer. ATI expects that the adoption of the DVI standard will open new markets for digital flat panel displays and continue the momentum created by DFP. To further drive development of the market for digital flat panel monitors, ATI is leading the industry in offering no cost flat panel support by being the first graphics company in the world with integrated on-chip TMDS transmitters. Other graphics companies continue to rely on expensive discrete TMDS transmitters, the cost of which have limited the adoption of flat panel displays. ATI has integrated TMDS into its recently introduced RAGE XL(TM) mainstream chip, which has further reduced cost, increased functionality and provides the hardware support needed to make digital flat panels truly pervasive. The RAGE XL is the world's first volume graphics controller with integrated TMDS that supports digital flat panels using the DVI, DFP or P&D industry standards. ATI is working closely with its PC OEM customers to ensure future compatibility between current DFP and VESA P&D specifications and DVI to ensure a smooth transition in the future. Role of the Digital Display Working Group The mandate of the Digital Display Working Group (DDWG) is to develop a comprehensive interface specification that will be backward compatible with the earlier TMDS specification. Development of a widely accepted digital interface specification for digital displays, one which reduces costs while increasing performance during the transition to digital displays, will help propel forward the use of digital flat panels on a variety of display devices beyond simply the PC. Future applications will likely include LCD projectors, interactive video kiosks, and telecommunications/video conferencing equipment.