To: 2MAR$ who wrote (67184 ) 4/9/1999 8:25:00 AM From: Gator Read Replies (2) | Respond to of 119973
EBLD release after Thursday's close. New Streaming Infomercial site: Thursday April 8, 5:40 pm Eastern Time Company Press Release Entertainment Blvd. Expands Network to Include Streaming Infomercials LOS ANGELES--(ENTERTAINMENT WIRE)--April 8, 1999--Entertainment Boulevard (NASD OTCBB:EBLD) operator of entertainment websites including Vidnet, Screen Clips, and Pro Sports Net, is expanding the audience of the extremely lucrative infomercial television arena by creating Netfomercial (http://www.netfomercial.com), featuring on-line streaming video infomercials which present products ranging from fitness to auto to home. Entertainment Boulevard has entered into a revenue-sharing agreement with the LA Group, Inc. (OTCBB:ONTV - news), operator of the Ronco website (www.ronco.com) and Seen on TV (www.seenontv.com) as well as other infomercial websites, to broadcast infomercials of Ronco products over the Netfomercial website. Viewers will be able to enjoy two-to-five minute infomercials of Ronco products prior to purchasing them, and in exchange Entertainment Boulevard will receive a percentage of the purchase price of each product sold. In addition, Entertainment Boulevard will develop and host a pop-up player to be used on any additional sites that the LA Group designates to broadcast the Ronco infomercials, and Entertainment Boulevard will also share in revenues from sales generated by these sites. ''E-commerce is generating a huge percentage of revenues on the Internet,'' said Stephen Brown, CEO, Entertainment Boulevard. ''Our streaming video alliances aid us in making Netfomercial the forerunner in the on-line infomercial business.'' ''We look forward to providing Entertainment Boulevard with many more infomercials,'' said Dan Fasano, President of LA Group, Inc. ''I look at this alliance with a premier content provider like Entertainment Boulevard as just the beginning for developing the largest infomercial destination on the web.'' Ronco Inventions is a leading marketer of products via direct response television. Starting in the 1950s, its owner, Ron Popeil, pioneered the sale of products through 800 numbers advertised on television with such items as the Veg-O-Matic, Mr. Microphone, and Buttoneer. Since then Ronco has sold millions of units (totaling hundreds of millions of dollars), including the Ronco Electric Food Dehydrator, Popeil Automatic Pasta Maker, and their latest success story: the Showtime Rotisserie & BBQ. Currently, Showtime is the hottest selling kitchen product in the United States. Entertainment Boulevard, Inc. was founded in 1997 by former music industry executive Stephen Brown. The firm's flagship site, Vidnet, is the most comprehensive interactive music video channel on the web. The Los Angeles-based firm's mandate of Internet global expansion includes the launch of new websites under the umbrella of EntertainmentBlvd.com. The firm is also aggressively developing and implementing strategic alliances and partnerships with key commerce and entertainment entities including RealNetworks (NASDAQ:RNWK - news), INTERVU (NASDAQ:ITVU - news), EarthLink (NASDAQ:ELNK - news), Level 3 Communications (NASDAQ:LVLT - news), I-Fill (NASDAQ:VMIX - news), and American Interactive Media (OTCBB:AIME - news), for content, technology, and product fulfillment. The award-winning site has consistently generated increased consumer traffic to its network of websites and currently receives more than one million hits daily.