To: zurdo who wrote (4077 ) 4/14/1999 8:54:00 PM From: Gary Wisdom Respond to of 4903
Here's Bloomberg's take on Onsale's presentation today at the internet conference (FWIW, nothing earthshattering here) Technology News Wed, 14 Apr 1999, 8:50pm EDT Onsale's Kaplan on Competition, Going Public: Company Comment Philadelphia, April 14 (Bloomberg) -- Onsale Inc. Chief Executive Jerrold Kaplan comments on competition in online retailing, the timing of the company's initial public stock sale, its business strategy and the future of traditional store retailing. Kaplan spoke on Vcall.com's online conference call. Onsale in January introduced atCost, which lets consumers and small businesses buy computer-related goods for wholesale prices in addition to a flat fee, shipping and handling charges and credit-card processing fees. The Menlo Park, California-based company also continues to offer auctions of refurbished and excess merchandise. On Competition: ''We have no intention of ceding this market to competitors who are coming in with aggressive pricing or other promotions. A low price can get you a sale, but it doesn't get you a customer. Service is what gets you the customer.'' On Going Public: ''We went public too early. It was April of 1997, and you've got people going public today that have promises of a business and promises of revenue. If I could take the company private and take it public again, I would, and I'm sure stockholders would be happy for it.'' On Strategy: ''The name of the game is to get the customer and develop a good relationship, and then over time widen to web of goods and services you're selling to that customer.'' On Stores: ''I love Internet euphoria, but I also want to live in reality. The Internet will take its place alongside storefront retailing, and catalogs and television selling and direct mail. ''All those areas will have to skinny down a bit as the Internet takes a place alongside them, (but) the idea that Internet commerce is going to be the end of the mall is a silly proposition.''