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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: Rob S. who wrote (51331)	4/19/1999 1:04:00 PM
From: John Donahoe	Read Replies (1) \| Respond to of 164684

RE: No, I absolutely do not agree. The expectation for fat margins is wrong, dead wrong. What I meant were relatively fat margins i.e. compared to the retail sector in general. If you don't believe in fat margins, by retail standards, then it follows that Amazon doesn't remain a dominant "branded franchise" does it not? When a business becomes a "branded franchise" it can charge a premium for it's products/service, otherwise it becomes a mere distributor of commodities.