To: KeepItSimple who wrote (52017 ) 4/21/1999 1:00:00 PM From: Impristine Respond to of 164684
Wednesday April 21, 12:07 pm Eastern Time Company Press Release USABanc.com Partners with DoubleClick to Expand On-line Presence PHILADELPHIA--(BUSINESS WIRE)--April 21, 1999--Following Monday's initial rollout of its' internet banking platform, ''USABanc.com'', USABancShares (NASDAQ-USAB) today announced its' initiative with Doubleclick (NASDAQ-DCLK) beginning an online national advertising campaign. Under the newly introduced DoubleClick Select program, banner advertising for USABanc.com will focus upon premium site exposure and sponsorship opportunities. This initial advertising campaign for USABanc.com will introduce the company's progressive internet banking interface to millions of online users. ''Engaging Doubleclick is an important step toward our goal of creating a unique identity . . . which will differentiate our approach to internet banking, brokerage and content from other efforts'' said Daniel Taylor, Director of USABancShares' Electric Banking Division. Combining an engaging online experience with traditional banking and brokerage services, USABanc.com expects to add full functionality to it's site for third quarter release through EDS (NYSE-EDS). Customers now have immediate access to stock quotes and CD purchases. DoubleClick is the industry leader at leveraging technology and media expertise, helping advertisers unleash the power of the Web for branding, selling products, and building relationships with customers. The DoubleClick Network is a collection of the most highly trafficked and premium branded sites on the Web. This Network of sites is coupled with proprietary targeting technology that allows advertisers to target their best prospects based on the most precise profiling criteria available. For additional information, please visit the company's webcast released today at www.Broadcast.com. Forward Looking Statements: Some of the statements contained in this press release discuss future expectations, contain preliminary unaudited results of operations and financial condition and state other ''forward looking'' information. Those statements are subject to known and unknown risks, uncertainties and other factors that could cause the actual results to differ materially from those contemplated by the statements. The forward-looking information is based on various factors and was derived using numerous assumptions. Important factors that may cause actual results to differ from projections include, for example: general economic conditions, including their impact on capital expenditures; business conditions in the financial services industry; the regulatory environment; rapidly changing technology and evolving banking industry standards; competitive factors, including increased competition with community, regional and national financial institutions; new services and products offered by competitors; and price pressures. Contact: USABancShares, Philadelphia Kenneth L. Tepper: President & CEO or Daniel Taylor: Director, Electric Banking Division 215/569-4200usabanc.com EOM-----------------------------------------------------------------