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Strategies & Market Trends : Cents and Sensibility - Kimberly and Friends' Consortium -- Ignore unavailable to you. Want to Upgrade?


To: tranzz who wrote (2361)4/21/1999 11:47:00 PM
From: E. Dita  Read Replies (1) | Respond to of 108040
 
any news on AQCI?
Is anyone still holding?

diTa



To: tranzz who wrote (2361)4/25/1999 5:25:00 PM
From: Kimberly Lee  Read Replies (3) | Respond to of 108040
 
The LCOS hyped release is both misleading and unethical.
First of all, reach counts only the number of different people who visited the sites. A visitor
could visit Lycos only once in the course of the month and be counted in the reach figure.
The same person could use Yahoo hundreds of times during the month and still counts as
only one visitor in Yahoo's reach calculation.

Media evaluation requires two numbers: reach and frequency. Notice Lycos doesn't mention
their page-view data in this release because it's only a fraction of Yahoo's.

Secondly, Lycos includes Tripod and Wired Digital, and Yahoo doesn't include Geocities.

Lycos is still a Yahoo wanabe, both now and in the foreseeable future.