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Technology Stocks : Altaba Inc. (formerly Yahoo) -- Ignore unavailable to you. Want to Upgrade?

To: Pruguy who wrote (21511)	4/22/1999 8:08:00 AM
From: Anthony Tsai	Read Replies (2) \| Respond to of 27307

Yahoo on instinet 8:06 am 180 bid for 1500 shares 181 1/2 offer for 100 shares

To: Pruguy who wrote (21511)	4/22/1999 12:43:00 PM
From: memflyken2	Read Replies (1) \| Respond to of 27307

It has everything to do with customer satisfaction, friend... Don't have the link anymore, but the 5% renewal figure came from Steve Gelsi at CBSMarketWatch on their 4/6/99 report, under heading "E-commerce value of Web portals to wane? Fewer than 5% of online retailers plan to renew deals." The story focused on client satisfaction, and revealed (thru an independent survey by Jupiter Communications) that advertisers on portals like YHOO weren't too thrilled with response rates. Go check it out. Stories about the dubious value of banner advertising have been published in virtually all major media, from the WSJ to FORBES (they did a big feature on this subject sometime in late December, if memory serves me correctly) to The Industry Standard etc. etc. When will people ever get it, i.e. YHOO and the other portals do NOT have a viable business model, at least not until they get into enough other businesses that they can (perhaps) get $$$ for doing things other than by running banner ads. Because banner ads are worthless; nobody clicks on them (except on highly content-specific sites, e.g. wine stores on wine.chat sites, etc.); nobody wants to pay real money for them, as a result. Follow the money, Deep Throat advised. In TulipLand today, no one obviously is. Some day some one will. When? Who knows? But it's inevitable.